Maybelline

Paralyzed Veterans of America to Honor L'Oréal USA with PVA Disability Innovation Award at Igniting Change Gala on April 12

Retrieved on: 
Monday, April 8, 2024
Storm, Astronaut, Research, Gordon H. Mansfield, Microsoft, Penske Truck Leasing, Employment, Organization, Veteran, Woman, Yale University, Maybelline, Beauty, Target, Target Corporation, Communication, University, PVA, Paralyzed Veterans of America, Stanford University, Human, TriWest Healthcare Alliance, Marketing, NASA, Penske Automotive Group, Microsoft Teams, Disability, Sport, Government, Hand, Hospital

WASHINGTON, April 8, 2024 /PRNewswire/ -- On Friday, April 12, Paralyzed Veterans of America will host its Igniting Change Gala and present the PVA Disability Innovation Award to L'Oréal USA, the largest subsidiary of the L'Oréal Groupe, the worldwide beauty leader.

Key Points: 
  • WASHINGTON, April 8, 2024 /PRNewswire/ -- On Friday, April 12, Paralyzed Veterans of America will host its Igniting Change Gala and present the PVA Disability Innovation Award to L'Oréal USA, the largest subsidiary of the L'Oréal Groupe, the worldwide beauty leader.
  • L'Oréal USA was chosen as it has been a leader committed to driving greater inclusion in the beauty industry.
  • L'Oréal USA actively supports the veteran community through various community initiatives led by VALOR, its employee-led resource group dedicated to veterans.
  • "PVA commends L'Oréal for its important contributions to disability innovation and inclusion, as they exemplify the spirit of our organization's own history of innovation."

CommerceNext Opens Nominations for Annual CommerceNexty Awards and Announces 2024 Judges

Retrieved on: 
Thursday, February 22, 2024
Other Retail, Consumer, Electronic Commerce, Technology, Fashion, Cosmetics, Other Communications, Retail, Marketing, Women, Communications, Footwear, MAC, EVP, Beauty, SVP, GTM, Digital, Activation, Maybelline, The Estée Lauder Companies, Learning

CommerceNext today announced that nominations are open for its 2024 CommerceNexty Awards , which celebrate excellence in ecommerce and digital marketing.

Key Points: 
  • CommerceNext today announced that nominations are open for its 2024 CommerceNexty Awards , which celebrate excellence in ecommerce and digital marketing.
  • The awards are judged by CommerceNext’s Advisory Board, a group of more than 50 ecommerce and retail leaders.
  • Winners will be announced at the 2024 CommerceNext Growth Show, June 11-13 in New York City.
  • The CommerceNexty Award winners will be announced at the CommerceNext Growth Show on Wednesday, June 12, 2024.

WARC Digital Commerce introduces Category Insights series with new Beauty & Personal Care report

Retrieved on: 
Friday, October 13, 2023
Lume, Category, Morgan Stanley, Human, Personal care, Maybelline, Gen, Edge, I Am Gen Z, Marketing, Salsify, PDP, SOV, McKinsey & Company, Consumer, Walmart, WARC, Generation Z, Perpetua and Felicity, Skin, Online shopping, Cosmetics, Amazon, Versace, Beauty

Debuting with a report on Beauty & Personal Care published today, Category Insights is a new series from WARC Digital Commerce exploring the current state of a category from the perspective of the retailer, the consumer and the brand.

Key Points: 
  • Debuting with a report on Beauty & Personal Care published today, Category Insights is a new series from WARC Digital Commerce exploring the current state of a category from the perspective of the retailer, the consumer and the brand.
  • Gregory Grudzinski, Report Editor, WARC Digital Commerce, says: "In the virtual world of digital commerce, the Beauty & Personal Care category is a hotbed of marketing innovation.
  • Category Insights is a new series of reports exclusive to WARC Digital Commerce subscribers.
  • A complimentary sample of Category Insights: Beauty & Personal Care is available to all here (https://lp.warc.com/dc-category-insights-beauty-personal-care.html).

Perfect Corp. and Walmart to Offer Innovative AR-Powered Makeup Virtual Try-On Experience to Customers

Retrieved on: 
Wednesday, October 11, 2023
Fashion, Cosmetics, Retail, Apps, Applications, Technology, Department Stores, Neutrogena, Deep learning, Multimedia, Maybelline, AI, Corp, Lip, CoverGirl, Artificial intelligence, NYX Professional Makeup, IOS, Environment, Walmart, AR, Try (Colbie Caillat song), NYX, Augmented reality, Cosmetic industry, Online shopping, Rimmel, Beauty

Perfect Corp. , the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions provider, today announced a collaboration with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app.

Key Points: 
  • Perfect Corp. , the leading artificial intelligence (AI) and augmented reality (AR) beauty and fashion technology solutions provider, today announced a collaboration with Walmart to launch an innovative makeup virtual try-on experience via the Walmart iOS app.
  • The experience will allow Walmart customers to virtually try-on makeup products across the blush, lip color, eye shadow, and bronzer categories and discover their perfect shade.
  • As AI/AR technologies become more integral to deliver personalized and sustainable shopping experiences to customers in 2023, the virtual try-on experience is set to enhance the Walmart shopping journey, empowering customers to try-on multiple makeup shades in seconds through a hyper-realistic AR view.
  • That’s why I’m so excited that Walmart is launching Beauty Virtual Try-On, to offer customers a more engaging and convenient try-on experience on the Walmart app,” remarked Creighton Kiper, Vice President of Beauty at Walmart U.S.
    Walmart’s virtual try-on experience features Perfect Corp.’s award-winning Face AI solution, which is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally.

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Retrieved on: 
Thursday, September 28, 2023
Music, Partnership, Lip, Clothing, United Talent Agency, Individual, Splash, Creativity, Digital, Empowerment, Fantasy, Video game, Maybelline, Roblox

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
  • Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
  • Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
  • Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.

Maybelline New York Makes a Splash in Roblox: A Digital Makeup and Music Adventure

Retrieved on: 
Thursday, September 28, 2023
Music, Partnership, Lip, Clothing, United Talent Agency, Individual, Splash, Creativity, Digital, Empowerment, Fantasy, Video game, Maybelline, Roblox

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.

Key Points: 
  • NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Maybelline New York has ventured into the virtual world of Roblox, captivating a new audience of makeup enthusiasts.
  • Through a partnership with Splash, the brand has launched a 360-brand campaign that specifically targets the vibrant music community within Roblox.
  • Within the virtual world, Maybelline offers virtual makeup looks, mini games, and exclusive music, creating an immersive experience that promotes self-expression, a core value of Maybelline New York.
  • Emily Arkells, Vice President of Digital for Maybelline New York, states, "As the leading makeup brand in the digital space, Maybelline is committed to providing consumers with new and exciting experiences that promote self-expression.

India Conversational Commerce Market Intelligence Report 2023: Transaction Value will Increase from $22.6 Billion in 2023 to Reach $53.5 Billion by 2028

Retrieved on: 
Thursday, September 14, 2023
Spend, WhatsApp, Travel, Operational definition, Smartphone, Internet, Maybelline, Application, Growth, Ecosystem, Video game, Retail, Financial services, Online shopping, Gall

Conversational commerce industry in India is expected to grow by 22.2% on annual basis to reach US$22.6 billion in 2023.

Key Points: 
  • Conversational commerce industry in India is expected to grow by 22.2% on annual basis to reach US$22.6 billion in 2023.
  • The conversational commerce transaction value in the country will increase from US$22.6 billion in 2023 to reach US$53.5 billion by 2028.
  • In India, the conversational commerce market is poised to record strong growth over the next five years.
  • In-depth Understanding of India Conversational Commerce Market Dynamics: Understand market opportunities and key trends along with forecast in India.

NYX Professional Makeup Announces Denée Pearson as New Global Brand President

Retrieved on: 
Monday, August 28, 2023
Senior, NYX Professional Makeup, New product development, Social media, NYX, The Walt Disney Company, Maybelline, Pulse, Beauty, Warner Bros. Discovery Global Brands and Experiences, Growth, Avatar, Netflix, Global marketing, Pearson, Cosmetics

LOS ANGELES, Aug. 28, 2023 /PRNewswire/ -- NYX Professional Makeup, a brand within the L'Oréal Groupe, today announced the appointment of Denée Pearson to Global Brand President, effective September 1, 2023. Pearson will succeed Yann Joffredo, who has served as the Global Brand President since 2018.

Key Points: 
  • LOS ANGELES, Aug. 28, 2023 /PRNewswire/ -- NYX Professional Makeup, a brand within the L'Oréal Groupe, today announced the appointment of Denée Pearson to Global Brand President, effective September 1, 2023.
  • Pearson will succeed Yann Joffredo, who has served as the Global Brand President since 2018.
  • With more than 20 years of experience in the beauty industry, Pearson will be responsible for driving NYX Professional Makeup's global business growth with its cutting-edge, professional-grade products at accessible price points while continuing to evolve the brand into a powerhouse entertainment brand with digital-first innovations.
  • Pearson joined NYX Professional Makeup in 2019 as the Senior Vice President of Global Brand Innovation, leading the Global Marketing, Product Development, Artistry and Social Media teams.

Ad-Supported Tiers Now Available on Crave

Retrieved on: 
Tuesday, July 25, 2023
Royal Bank of Canada, Food Basics, Advertising, Virgin Plus, HBO, DC, Bell Media, Drama, Macdonald, Royal Bank, Wizarding World Digital, Maybelline, Television, Canadian Tire, Crave

– Crave's premium content now offered at three different price points, with two, new ad-supported plan options –

Key Points: 
  • – Crave's premium content now offered at three different price points, with two, new ad-supported plan options –
    – Powering the launch of ad-supported tiers on Crave, Bell Media secures 10 advertising partners –
    TORONTO, July 25, 2023 /CNW/ - Crave announced today that its direct-to-consumer subscription offering with new ad-supported plan options, are now available.
  • Consumers can sign up for Crave Basic with Ads for $9.99/month, or Crave Standard with Ads for $14.99/month.
  • The ad-free option remains available at $19.99/month as Crave Premium Ad-Free.
  • These partners will play a valuable role in delivering a compelling, ad-supported experience to Crave's audience, and underscoring Bell Media's commitment to deliver the best content environments for brands to connect with consumers.

READY-IN-A-CLICK: THE FIRST EVER VIRTUAL MAKEUP ON MICROSOFT TEAMS

Retrieved on: 
Wednesday, July 19, 2023
Geena Davis Institute on Gender in Media, Microsoft Teams, AI, Beauty, Microsoft, Maybelline, Geena Davis, Warner Bros. Discovery Global Brands and Experiences, Video game, Cosmetics

NEW YORK, July 19, 2023 /PRNewswire/ -- Maybelline New York announced a collaboration with Microsoft rolling out today that offers a new way to get ready for video calls with virtual makeup in Microsoft Teams. 

Key Points: 
  • The virtual makeup looks provide a low-barrier way to try out different styles with the goal of democratizing makeup and empowering people with self-confidence, especially at work.
  • "That's why we partnered with Microsoft Teams to develop virtual makeup looks – now even on the busiest day, you can put makeup on with just a click.
  • Consider this your "virtual makeup bag," equipped with all the must-have digital makeup products for our increasingly virtual world.
  • The virtual makeup looks are now globally available as an option in Teams video calls to those with a Teams enterprise license.