Leo Burnett

Leo Burnett Chicago Names Aki Spicer Chief Strategy Officer

Retrieved on: 
Thursday, December 5, 2019
Copywriters, Leo Burnett, Burnett

CHICAGO, Dec. 5, 2019 /PRNewswire/ --Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer.

Key Points: 
  • CHICAGO, Dec. 5, 2019 /PRNewswire/ --Leo Burnett Chicago today named Aki Spicer to the role of chief strategy officer.
  • Elevated from the role of EVP and Global Strategy Lead, Spicer begins in his new role immediately and will report to Andrew Swinand, Leo Burnett Group CEO.
  • Spicer will be charged with leading a team of more than 40 strategists across Leo Burnett Chicago's client roster.
  • To learn more about Leo Burnett and its rich, 84-year history, visit our site, Facebook page and follow us via @leoburnettchi.

Leo Burnett Creates Chief Experience Officer Role, Names Matt Marcus to Position

Retrieved on: 
Tuesday, November 5, 2019
Business, Publicis Groupe, Articles, Conflict-of-interest editing on Wikipedia, Leo Burnett Worldwide, Leo Burnett, Burnett, Publicis, Advertising, Chief creative officer

CHICAGO, Nov. 5, 2019 /PRNewswire/ --Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer.

Key Points: 
  • CHICAGO, Nov. 5, 2019 /PRNewswire/ --Leo Burnett North America has today named Matt Marcus to the newly created role of Chief Experience Officer.
  • He starts in the position immediately; Marcus will report to Liz Taylor, chief creative officer, Leo Burnett Worldwide, and work closely with Jordan Doucette, CCO, Leo Burnett Chicago, Bob Winter, CCO, Leo Burnett Detroit, and Lisa Greenberg, CCO, Leo Burnett Canada.
  • He will be responsible for overseeing multi-channel customer experience strategies that deliver growth for Leo Burnett and its clients.
  • Part of the Publicis Power of One, Leo Burnett won 25 Lions at the 2019 Cannes International Festival of Creativity.

Leo Burnett London appoints new Managing Director: Carly Avener

Retrieved on: 
Thursday, October 10, 2019
Copywriters, Leo Burnett, Burnett, Avener, Business

LONDON, Oct. 10, 2019 /PRNewswire/ -- Leo Burnett London has appointed Carly Avener as Managing Director.

Key Points: 
  • LONDON, Oct. 10, 2019 /PRNewswire/ -- Leo Burnett London has appointed Carly Avener as Managing Director.
  • Before joining Leo Burnett London, Avener was at BBH where she launched and ran the agency's social media specialism and brand experience output working with clients such as Next, Burberry, Mentos, Burger King and Samsung.
  • Charlie Rudd, CEO, Leo Burnett London and Fallon London said:"I'm delighted Carly is joining us.
  • Carly Avener said: "It's a really exciting time to be at Leo Burnett right now and I've seen the agency go from strength to strength.

Leo Burnett Madrid Honored With AICP Most Next Award 2019

Retrieved on: 
Wednesday, June 5, 2019
Association of Independent Commercial Producers, Leo Burnett, Burnett, Advertising, Business

CHICAGO, June 5, 2019 /PRNewswire/ -- Leo Burnett Worldwide was honored with the AICP Next Awards highest designation, the Most Next Award, for Leo Burnett' Madrid's " The Time We Have Left ."

Key Points: 
  • CHICAGO, June 5, 2019 /PRNewswire/ -- Leo Burnett Worldwide was honored with the AICP Next Awards highest designation, the Most Next Award, for Leo Burnett' Madrid's " The Time We Have Left ."
  • Leo Burnett Madrid's "The Time We Have Left" for Pernod Ricard Ruavieja stood out for being work that not only emotionally impacted people but effectively changed human behavior.
  • "We are honored to be recognized by AICP and humbled to share our success with Reboot & Recover, thanks to the AICP Foundation grant."
  • Leo Burnett Worldwide executive chairman and global chief creative officer, Mark Tutssel, accepted the award on Leo Burnett Madrid's behalf.

Bob Winter Returns to Leo Burnett Group Detroit as Chief Creative Officer, Builds New Studio to Support Cadillac Brand

Retrieved on: 
Wednesday, May 29, 2019
Publicis Groupe, CAC 40, Publicis, Leo Burnett, Burnett, Advertising, Business, Companies, Arthur Sadoun

DETROIT, May 29, 2019 /PRNewswire/ --Today, Bob Winter was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio.

Key Points: 
  • DETROIT, May 29, 2019 /PRNewswire/ --Today, Bob Winter was named chief creative officer of Leo Burnett Group in Detroit, overseeing creative product across the General Motors portfolio.
  • He will report to Andrew Swinand, chief executive officer, Leo Burnett Group North America and work in lockstep with Nick Law, Publicis Groupe chief creative officer and president, Publicis Communications.
  • The new role marks Winter's return to Leo Burnett; he previously worked in the Chicago office as a creative director from 2008-2010.
  • "Leo Burnett is committed to delivering creative product that pushes boundaries, crosses borders and effects change in culture," said Swinand.

Ad Age Ranks Leo Burnett Chicago an Agency to Watch as Part of Annual A-List Awards

Retrieved on: 
Tuesday, April 16, 2019
Copywriters, Leo Burnett, Business

CHICAGO, April 16, 2019 /PRNewswire/ -- Ad Age has named Leo Burnett an Agency to Watch on the 2019 A-List award rankings.

Key Points: 
  • CHICAGO, April 16, 2019 /PRNewswire/ -- Ad Age has named Leo Burnett an Agency to Watch on the 2019 A-List award rankings.
  • "The Agency to Watch honor on the Ad Age A-List recognizes the hard work of our people and our clients who made this possible," said Andrew Swinand, chief executive officer, Leo Burnett Group North America.
  • As an Agency to Watch, Leo Burnett has been recognized for consistently delivering the creative solutions that drive business.
  • 2019 marks the third time in seven years that Leo Burnett has been an honoree on the Ad Age A-List.

Leo Burnett Chicago Hires Chris Bergen as EVP/Business Director

Retrieved on: 
Tuesday, October 2, 2018
Copywriters, Leo Burnett, Burnett, McDonald's, Fast food, Business, Food industry

CHICAGO, Oct. 2, 2018 /PRNewswire/ --Chris Bergen was today named Executive Vice President, Business Director at Leo Burnett Chicago.

Key Points: 
  • CHICAGO, Oct. 2, 2018 /PRNewswire/ --Chris Bergen was today named Executive Vice President, Business Director at Leo Burnett Chicago.
  • Bergen joins the agency from We Are Unlimited, where he oversaw business leadership, new product launches and communications for the McDonald's brand.
  • He starts in his new position immediately and will report to Denny Grant, Head of Business Leadership, Leo Burnett Chicago.
  • "Chris brings a strong pedigree in next-generation, integrated product, and will be a great addition to the agency," said Grant.

Leo Burnett Wins Samsung Electronics Visual Display Creative Business

Retrieved on: 
Monday, July 30, 2018
Business, Economy of South Korea, Technology, Publicis Groupe, CAC 40, Publicis, Samsung, Leo Burnett

CHICAGO, July 30, 2018 /PRNewswire/ --Leo Burnett today announced it has been appointed as the lead agency solution for Samsung's global Visual Display business, following a competitive pitch.

Key Points: 
  • CHICAGO, July 30, 2018 /PRNewswire/ --Leo Burnett today announced it has been appointed as the lead agency solution for Samsung's global Visual Display business, following a competitive pitch.
  • "Samsung Electronics has been working with Publicis Groupe agencies for more than a decade and we are thrilled to grow our successful partnership," said Songha Ji, Vice President of Visual Display, Samsung Electronics.
  • "Publicis Groupe's creative track record and expansive geographic reach are key to our success as we create work that is globally relevant for the Visual Display business."
  • "We live in a golden age of content in which the screen reigns supreme," said Mark Tutssel, executive chairman and chief creative officer, Leo Burnett Worldwide.

MSL expands footprint in ASEAN countries by rebranding operations in Malaysia and Indonesia

Retrieved on: 
Friday, April 20, 2018
Publicis Groupe, CAC 40, Publicis, Business, Leo Burnett, Advertising, Economy, MSLGROUP, Arthur Sadoun

In Malaysia, effective today, Leo Burnett / Arc PR Worldwide has rebranded as MSL.

Key Points: 
  • In Malaysia, effective today, Leo Burnett / Arc PR Worldwide has rebranded as MSL.
  • Alibaba Group, Samsung, Dutch Lady, Alcon, and YTL Land & Development are among the operation's key clients.
  • As part of the Publicis Groupe structural transformation announced in late 2015, the PR operations in many countries have been integrated into other local Publicis operations.
  • The Publicis One operation, with over 7,000 employees in 39 countries, is spread across Latin America, Europe, Middle East, and Asia.