Leo Burnett

WEBTOON Entertainment Expands Leadership Team to Position Company for Global Expansion and Platform Growth

Retrieved on: 
Tuesday, December 12, 2023
Consumer Electronics, Technology, Publishing, Marketing, General Entertainment, Advertising, Entertainment, Communications, Social Media, Audio, Video, Internet, Impossible Foods, Head, IP, CFO, Korean, Leo Burnett, CSO, KKR, Y Combinator, McKinsey & Company, Del Monte Foods, Growth, Management, Online shopping

WEBTOON Entertainment Inc. (“WEBTOON” or “the Company”), the world’s largest webcomics platform, today announced it has expanded its leadership team to position the Company for future global expansion, platform growth and product development.

Key Points: 
  • WEBTOON Entertainment Inc. (“WEBTOON” or “the Company”), the world’s largest webcomics platform, today announced it has expanded its leadership team to position the Company for future global expansion, platform growth and product development.
  • Reporting to WEBTOON Founder and CEO, Junkoo Kim, Lee will unify and oversee WEBTOON’s, Wattpad’s and Wattpad WEBTOON Studios’ global corporate, financial and operations teams.
  • Lee brings over 25 years of public and private company experience across a variety of finance and operating leadership roles and audit committee board roles.
  • Earlier in his career, Lee worked in advertising at the Leo Burnett company and strategy at McKinsey & Company.

PodcastOne (PODC) Partners With Rask AI to Launch Bad Bad Thing in Spanish

Retrieved on: 
Tuesday, October 3, 2023
Bad Bad, The Adam Carolla Show, True Crime, Culture, Emmy Awards, Cold Case Files, Rask, Language, Universal Music Group, Amazon, IHeartRadio, Baby Did a Bad Bad Thing, Apple Podcasts, Translation, Leo Burnett, PODC, Artificial intelligence, Entrepreneurship, Digital, AI, Technology and Engineering Emmy Awards, News, LVO, Film industry, Publicis, Spotify, LiveOne

LOS ANGELES, CA, Oct. 03, 2023 (GLOBE NEWSWIRE) -- via NewMediaWire – PodcastOne (NASDAQ: PODC), a leading podcast platform and a subsidiary of LiveOne (NASDAQ: LVO), announced today that it will initiate Spanish language translations for its library of podcasts using Artificial Intelligence company Rask AI, a leading AI video localization & dubbing tool. The first show set for translation through Rask AI is the Emmy Award-winning journalist Barbara Schroeder’s debut podcast, Bad Bad Thing.

Key Points: 
  • The first show set for translation through Rask AI is the Emmy Award-winning journalist Barbara Schroeder’s debut podcast, Bad Bad Thing.
  • Our translation of Bad Bad Thing through the use of Rask AI opens the door for additional language releases across multiple shows in the near future,” said Kit Gray, President and Co-Founder of PodcastOne.
  • PodcastOne is working closely with Bad Bad Thing host and creator Schroeder to ensure that the AI translation of the podcast accurately aligns with the original English language version’s storytelling.
  • Bad Bad Thing season one translation through Rask AI will enable PodcastOne to meet the surge in Spanish language content-seeking listeners worldwide.

Tracer Closes $18.1M Oversubscribed Series A Funding, Names John Sheehy to Board

Retrieved on: 
Thursday, August 10, 2023
Titan, Lead, Advertising, Rich Kleiman, Lead management, Monk, Association of National Advertisers, Marketing, Headspace, BDMI, Starcom, Welch, Publication, Sheehy, Leo Burnett, Sanofi, Global Brands Group, Capital Execution, Cryptocurrency, Tracer, Venture, Bertelsmann

NEW YORK, Aug. 10, 2023 /PRNewswire/ -- Tracer, the leading data intelligence platform, announced today the completion of an oversubscribed Series A fundraise co-led by NewRoad Capital Partners, Progress Ventures, and BDMI, part of Bertelsmann's corporate venture arm Bertelsmann Investments. S4S Ventures and Arbour Way Investors also participated in the series. The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.

Key Points: 
  • The close of the round was accompanied by the addition of John Sheehy, Operating Partner at NewRoad Capital Partners, to its Board of Directors.
  • With more than three decades of marketing and consulting experience, Sheehy will provide valuable guidance to the fast-growing company.
  • This oversubscribed round is a testament to the value we've proven our platform can deliver, and we look forward to working with John [Sheehy], our Board, and the industry giants who have joined as investors to catapult Tracer forward."
  • Tracer was also honored in 2022 for its work with Sanofi by the Association of National Advertisers' Genius Award for Marketing Analytics Storytelling.

Marketing Veteran Wells Davis Joins Woodlawn Central Development in Key Role

Retrieved on: 
Thursday, August 3, 2023
Workforce, ACOG, Housing, United Nations, Network, Rejuvenation, Marketing, CSO, Culture, Wells, White Ribbon Campaign, McDonald's, Quality of life, Saatchi & Saatchi, York University, Microsoft, Public policy, Lexus, Macdonald, UNICEF, Black, BMW, United, Economic development, Leo Burnett, Apple, Apostolic Church, Nike, P&G, Coca-Cola, Empowerment

CHICAGO, Aug. 3, 2023 /PRNewswire/ -- Woodlawn Central, an $895 million mixed-use megadevelopment designed to usher in urban regeneration and equitable economic development on Chicago's South Side, hired veteran brand strategist Wells Davis as chief strategy officer. Davis, a former C-suite executive at Leo Burnett, Saatchi & Saatchi and other major marketing agencies in the United States and Canada, brings more than two decades of experience as a visionary leader and initiator to a diverse development team focused on catalyzing investment in Woodlawn and surrounding South Side communities.

Key Points: 
  • CHICAGO, Aug. 3, 2023 /PRNewswire/ -- Woodlawn Central, an $895 million mixed-use megadevelopment designed to usher in urban regeneration and equitable economic development on Chicago's South Side, hired veteran brand strategist Wells Davis as chief strategy officer.
  • Davis' appointment comes at a time when Woodlawn Central's progress to secure financing and efforts to obtain city approval for its planned development designations are accelerating.
  • "Wells shares our deep respect for realizing inclusive community engagement and embracing a visionary approach to achieve transformative economic development," said J. Byron Brazier, Woodlawn Central's lead developer.
  • Davis has had extensive experience as both a chief marketing officer and CSO prior to joining Woodlawn Central.

Canadian Out-of-Home Awards Gala 2023 Concludes, Celebrating Remarkable Industry Achievements: Winners and Runners-Up Announced

Retrieved on: 
Tuesday, June 20, 2023
Canada, Heart, HSBC, Canadian Marketing Association, City, Pet, Justin Senior, Weight, Marketing, Creativity, Paint, OOH, Laser, Gold, TAXI, Leo Burnett, Tire, Entrepreneurship, MotoMaster, Entertainment, Advertising

The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:

Key Points: 
  • The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:
    Winner: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto , Touché!
  • "At Touché!, we strongly believe in the power of OOH advertising, and we were thrilled to attend the 1st Canadian Out-of-Home awards gala this year!
  • Our client Canadian Tire was shortlisted five times for our work on MotoMaster, Premier Paint and Canadian Tire Pets.
  • To view the shortlist, top creative entries, and event photos & videos from the 2023 Canadian Out-of-Home Awards, visit COMMB.ca/Awards .

PERISCOPE AFFIRMS TWO NEW LEADERSHIP APPOINTMENTS

Retrieved on: 
Monday, January 30, 2023
Effie Maud Aldrich Morrison, Molson Coors, SVP, The One Show, Leo Burnett, VMLY&R, Chicago, PEMCO, Favourite, Child, UnitedHealth Group, White, Olympic Games, Reverse, Starbucks, D, White House, Cannes Lions International Festival of Creativity, Clio Awards, Name, CPG, Fonte, EVP, Minnesota State Lottery, AR, Yellowstone National Park, Business, Veronica, The Coca-Cola Company, Senior, Bellisio Foods, Purina, Periscope, Design

MINNEAPOLIS, Jan. 30, 2023 /PRNewswire/ -- Award-winning, full-service advertising agency Periscope has inked two new leadership appointments that help underscore the company's renewed focus on elevating design excellence, increasing operational efficiencies and advancing client relationships. Annette Fonte has been named Senior Vice President, Business & Brand Leadership, while Veronica Padilla joins as Vice President, Head of Design. Both hires come on the heels of Periscope's updated mission to "See beyond the expected to build brands and impact communities in inventive ways."

Key Points: 
  • Annette Fonte joins as SVP, Business & Brand Leadership and Veronica Padilla as VP, Head of Design
    MINNEAPOLIS, Jan. 30, 2023 /PRNewswire/ -- Award-winning, full-service advertising agency Periscope has inked two new leadership appointments that help underscore the company's renewed focus on elevating design excellence, increasing operational efficiencies and advancing client relationships.
  • Annette Fonte has been named Senior Vice President, Business & Brand Leadership, while Veronica Padilla joins as Vice President, Head of Design.
  • At Periscope, Fonte will focus on advancing the agency's client partnerships, overseeing integrated marketing and cross-cultural engagement for a broad portfolio of brands including UnitedHealthcare, Bellisio, Minnesota Lottery, PEMCO and more.
  • "Many promise this, but I truly believe Periscope is geared up to deliver, and it's why I joined.

World's First Compostable Clothing Brand KENT Lands Deal on Live Season Premiere of Shark Tank

Retrieved on: 
Monday, September 26, 2022
Compost, FUBU, TOMS, Carbon, Textile, Advertising, City, Altoids, Shark, GOTS, CMO, KENT, Shark Tank, CEO, Founder, Clothing, Plastic, Wrangler, Leo Burnett, Interior design, Silk

LOS ANGELES, Sept. 26, 2022 /PRNewswire/ -- KENT, the world's first verified compostable clothing brand, was the first company to secure a deal on the live season premiere of Shark Tank.

Key Points: 
  • LOS ANGELES, Sept. 26, 2022 /PRNewswire/ -- KENT , the world's first verified compostable clothing brand, was the first company to secure a deal on the live season premiere of Shark Tank.
  • Stacy and Jeff Grace, the husband and wife duo behind KENT, chose Daymond to leverage his experience in the fashion industry.
  • Meet KENT, the world's first compostable clothing brand - on a mission to save the earth one super natural basic at a time.
  • Their soft-on-skin, gentle-on-planet compostable clothing basics capture carbon and help reverse climate change through proprietary plant-based materials and compostable end-of-life fashion.

Bridgestone Puts Focus on Purpose and Action with New "What Really Matters" Brand Platform

Retrieved on: 
Wednesday, August 24, 2022
Air-free technique, Technology, Advertising, Leo Burnett, Work, Philosophy, View, Solution, Heart, Rubber industry in Malaysia, Letter, Learning, EVP, Multimedia, Life, Renewable energy, Public relations, Marketing, Heavy equipment, Bridgestone, Bridgestone, Azuga

Bridgestone is launching a new brand platform linked to the values of the global Bridgestone E8 Commitment, showcasing the company's focus on creating a more sustainable world for future generations.

Key Points: 
  • Bridgestone is launching a new brand platform linked to the values of the global Bridgestone E8 Commitment, showcasing the company's focus on creating a more sustainable world for future generations.
  • NASHVILLE, Tenn., Aug. 24, 2022 /PRNewswire/ -- Bridgestone Americas, Inc. (Bridgestone) today launched "What Really Matters," a new brand platform that is linked to the values of the global Bridgestone E8 Commitment and showcases the company's focus on creating a more sustainable world for future generations.
  • "What Really Matters is more than a marketing campaign and goes far beyond what Bridgestone makes and sells.
  • This is a new behavioral platform that will emphasize what really matters to us as a company and those we serve," said Sara Correa, Chief Marketing Officer, Bridgestone Americas.

BYRON ALLEN'S ALLEN MEDIA GROUP HIRES FORMER WARNER MEDIA EXECUTIVE PHIL PETERS AS VICE PRESIDENT OF ADVERTISING SALES FOR GLOBAL SYNDICATION

Retrieved on: 
Tuesday, June 21, 2022
WORLD, Warner Bros. Television Studios, Leo Burnett, Entertainment Studios, Health, Sport, PEOPLE, HD, WITH, CEO, All, News, AVOD, ABC, NBC, Television, ALL, Weather, United Arab Emirates, Peters, TOP, SOS, Freestyle Releasing, NBC News, HBCU, Multimedia, Advertising, Fortune 500, Politics, JUSTICE, Warner, AMG, THE, Griot, Music, Media

LOS ANGELES, June 21, 2022 /PRNewswire/ -- Byron Allen's Allen Media Group (AMG) proudly announces the hiring of Phil Peters to the position of Vice President of Ad Sales for AMG Global Syndication. He will focus on advertising sales and brand sponsorships for all of AMG's Entertainment Studios television series programming and content. AMG's Entertainment Studios programming portfolio comprises over 68 television shows, including the long-running comedy game show FUNNY YOU SHOULD ASK, the comedy shows COMICS UNLEASHED WITH BYRON ALLEN and THE WORLD'S FUNNIEST WEATHER, court shows AMERICA'S COURT WITH JUDGE ROSS, JUSTICE WITH JUDGE MABLEAN, JUSTICE FOR ALL WITH JUDGE CRISTINA PEREZ, SUPREME JUSTICE WITH JUDGE KAREN, THE VERDICT WITH JUDGE HATCHETT, the new court show WE THE PEOPLE WITH LAUREN LAKE, the celebrity entertainment show ENTERTAINERS WITH BYRON ALLEN, and the extreme weather shows STORM OF SUSPICION, WEATHER GONE VIRAL, TOP TEN, and SOS: HOW TO SURVIVE. Peters will be based at the AMG offices in Chicago.

Key Points: 
  • LOS ANGELES, June 21, 2022 /PRNewswire/ --Byron Allen's Allen Media Group(AMG) proudly announces the hiring of Phil Peters to the position of Vice President of Ad Sales for AMGGlobal Syndication.
  • He had his first stint in the syndication business at All American/Pearson Television before making the move to Warner Bros. Television.
  • "Veteran ad sales executive Phil Peters is a highly-valuable and phenomenal addition to our Allen Media Group family," said Byron Allen, Founder, Chairman, and CEO of Allen Media Group.
  • I'm glad to be here at Allen Media Group to help create opportunities for our clients to reach consumers with great, engaging programming," said Phil Peters, Vice President of Ad Sales for AMG Global Syndication.

Whirlpool Corp. launches WoW Studios -- a new marketing organization designed to infuse magic into the home appliance consumer journey

Retrieved on: 
Tuesday, May 24, 2022
Bauknecht, CX, Creative, KitchenAid, JennAir, User experience design, Marketing Science Institute, Multimedia, Partner, Uber, Consul, Marketing, Whirlpool Corporation, Publicis, Culture, Creativity, Awareness, Whirlpool, Life, WHR, Heart, Advertising, Leo Burnett, Integration, NYSE, Digital, Home appliance, Industrial design, Creative industries, Indesit Company, Maytag

Located in the heart of Chicago at the iconic Reid Murdoch building, the World of Whirlpool Studios (or WoW Studios) is a multidisciplinary creative team thatwill work across Whirlpool Corp.'s North American brand portfolio, including Whirlpool, KitchenAid, Maytag, JennAirand Amana brands.

Key Points: 
  • Located in the heart of Chicago at the iconic Reid Murdoch building, the World of Whirlpool Studios (or WoW Studios) is a multidisciplinary creative team thatwill work across Whirlpool Corp.'s North American brand portfolio, including Whirlpool, KitchenAid, Maytag, JennAirand Amana brands.
  • "As consumer expectations evolve, we recognize that traditional marketing approaches areno longer enough.
  • Through WoW Studios, we are acceleratingour ongoing commitment to making the consumerdecision journey atop priority."
  • Since 2016, Whirlpool Corp. and its brands have received over one hundred awards for marketing, advertising, and design.