MRC Grants Accreditation For Nielsen TAM Service In Mexico
MEXICO CITY, March 27, 2019 /PRNewswire/ -- Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
- MEXICO CITY, March 27, 2019 /PRNewswire/ -- Nielsen announced today that it has been granted accreditation by the Media Rating Council (MRC) for its Television Audience Measurement (TAM) service in 28 cities, offered in Mexico through its joint venture Nielsen IBOPE.
- This is the first MRC accreditation granted to a TAM service outside of the U.S. and the first international market for Nielsen Global Media.
- "We congratulate Nielsen for meeting the rigorous requirements necessary to achieve MRC's accreditation for its Television Audience Measurement service in 28 cities in Mexico," said MRC Executive Director and CEO George W. Ivie.
- "Nielsen has strongly evidenced its commitment to continuous improvement of the service throughout our accreditation process, and we look forward to continuing our work together as Nielsen strives to meet the needs of the industry in Mexico."