Media Rating Council

E-Planning Takes Steps to Ensure Transparency in Programmatic Advertising with Integration of Pixalate's MRT

Retrieved on: 
Tuesday, April 30, 2024
Public affairs, Ecosystem, Investment, Smart TV, Filtration, Media Rating Council, Risk, MRC, Partnership, IVT, CTV, Intelligence, Risk management, Environment, MRT, Accreditation, Privacy, Trust, OTT, Advertising, Connected, Mobile phone

This upgrade signifies a substantial improvement in service quality and reinforces a partnership with Pixalate that has been evolving since 2021.

Key Points: 
  • This upgrade signifies a substantial improvement in service quality and reinforces a partnership with Pixalate that has been evolving since 2021.
  • Since the partnership's inception in 2021, E-Planning has utilized Pixalate to enhance programmatic buying services.
  • By fostering such partnerships, E-Planning can concentrate on expanding its service offerings, thereby reinforcing its extensive 20-year tenure in the programmatic advertising market.
  • Both companies are committed to certifying and continually improving their practices to provide a safer and more reliable advertising environment.

DV Earns MRC Accreditation for CTV Viewability, Reinforcing its Leadership in Pre- and Post-Bid CTV Measurement

Retrieved on: 
Wednesday, April 24, 2024
Technology, Entertainment, Advertising, Communications, Professional Services, Software, Audio, Video, TV and Radio, Digital Marketing, Data Analytics, Connected, Environment, Accreditation, Smart TV, Investment, Research, Media Rating Council, DV, MRC, CTV

This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.

Key Points: 
  • This new accreditation expands DV’s MRC accreditations for its CTV pre-bid data segments to include property-level brand suitability, contextual and Fully On-screen segments.
  • "We are proud to receive this latest MRC accreditation, reinforcing DV’s leadership in CTV measurement," said Mark Zagorski, CEO of DoubleVerify.
  • This new accreditation further expands our extensive MRC accreditations across DV’s industry-leading pre- and post-bid CTV solution to give global advertisers greater clarity and confidence in their premium CTV investments."
  • “We congratulate them on this latest achievement.”
    DV first earned MRC accreditation in February 2013 and over time has expanded its range of accredited pre- and post-bid solutions.

IAS ACHIEVES MRC ACCREDITATION FOR SOPHISTICATED INVALID TRAFFIC (SIVT) FILTRATION IN THE CONNECTED TV ENVIRONMENT

Retrieved on: 
Tuesday, April 23, 2024
OTT, Environment, Fraud, MRC, IAS, Accreditation, Filtration, Investment, Media Rating Council, Integral Ad Science, Connected, CTV

NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.

Key Points: 
  • NEW YORK, April 23, 2024 /PRNewswire/ -- Integral Ad Science (Nasdaq: IAS), a leading global media measurement and optimization platform, today announced that it has earned Media Rating Council (MRC) accreditation for its sophisticated invalid traffic (SIVT) filtration for the Connected TV (CTV) environment.
  • IAS continues to add to its mix of MRC accredited products for CTV, as last year it received the industry's first accreditation for CTV video viewable impressions.
  • With this announcement, IAS adds SIVT filtration of CTV video viewable impressions to its portfolio of MRC-accredited metrics.
  • The full scope of the accreditation covers IAS's SIVT filtration and reporting in CTV environments as applied to video impressions, viewable impressions, and related viewability metrics.

U.S. Joint Industry Committee Awards Certification to Comscore for National Currency

Retrieved on: 
Wednesday, April 3, 2024
Upfront (advertising), Certification, Comscore, Committee, Accreditation, MRC, Media Rating Council, Worker standards board, JIC, ACM, Household

RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.

Key Points: 
  • RESTON, Va., April 03, 2024 (GLOBE NEWSWIRE) -- Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today welcomed the announcement from the U.S. Joint Industry Committee (JIC) granting it National Currency Certification as a transactable cross-platform solution.
  • This announcement by the JIC follows Comscore’s recent accreditation by the Media Rating Council for both National and Local TV measurement.
  • Comscore was found to be transactable across both traditional metrics (ACM/AMA) and cross-platform Exact Spot across both Advanced Audiences and Households.
  • Comscore will continue to work with the JIC for the certification of cross-platform Personified Demos.

Comscore Achieves Accreditation by the Media Rating Council (MRC) for National and Local TV Household-Level Measurement

Retrieved on: 
Wednesday, March 20, 2024
Media, Entertainment, Search Engine Marketing, Data Management, Technology, General Entertainment, Other Communications, Digital Marketing, TV and Radio, Marketing, Advertising, Content Marketing, Communications, Accreditation, MRC, Media Rating Council, Radio, Ecosystem, Collection, CPA

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.

Key Points: 
  • Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it has been granted accreditation by the Media Rating Council (MRC) for the Total Household Rating and Average Audience estimates in both its national and local TV Time Based Grid reports.
  • This outcome makes Comscore the only measurement company accredited for its local TV measurement, and the only accredited national measurement that leverages “big data” science and methodology.
  • This also marks the first time a TV measurement provider has been accredited in all 210 measured local markets based on device tuning measurement.
  • MRC accreditation signifies that Comscore’s methodologies and processes meet the organization’s industry established standards, designed to ensure transparency and accountability in measurement.

Criteo Secures Its First MRC Accreditation for Retail Media Measurement

Retrieved on: 
Thursday, March 28, 2024
WPP plc, Accreditation, MRC, Retail media, Media Rating Council, Commerce, Advertising, CPA, Online shopping

NEW YORK, March 28, 2024 /PRNewswire/ -- Criteo (Nasdaq: CRTO), the commerce media company, today announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environments for Onsite Sponsored Products and Onsite Display Ads on its enterprise retail media platforms, Commerce Max and Commerce Yield. As part of this accreditation, Criteo was evaluated against MRC's guidelines for detecting and filtering General Invalid Traffic (GIVT), which provides enhanced assurance that marketers can trust the commerce outcomes driven on the Criteo platform.

Key Points: 
  • "We commend Criteo for earning MRC accreditation, an important milestone that speaks to Criteo's commitment to transparency and industry leadership," said George W. Ivie, Executive Director and CEO of the MRC.
  • "Retailers, brands and agencies can now have the confidence this MRC-accredited measurement solution provides in helping them navigate the booming retail media space."
  • "This accreditation is a significant step forward in the maturation of retail media, and Criteo couldn't be prouder of this accomplishment," said Brian Gleason, Chief Revenue Officer at Criteo.
  • "An industry-grade seal of approval reinforces our ability to deliver the highest quality, most accurate measurement for our clients to advance their retail media strategies."

Stirista Squares Off Against Fraud in Programmatic CTV and Digital Media Buying through Pixalate Partnership

Retrieved on: 
Tuesday, March 26, 2024
Partnership, Filtration, Trust, SAN, Accreditation, MRC, Media Rating Council, Fraud, Ecosystem, Privacy, CTV, IVT, Public affairs

SAN ANTONIO, March 26, 2024 /PRNewswire-PRWeb/ -- Stirista, the leader in data-driven marketing solutions, announced today its successful multi-year collaboration with Pixalate, the market-leading ad fraud protection, privacy, and compliance analytics platform. Through the Pixalate partnership, Stirista has been able to take an aggressive, proactive approach to ad transparency achieving high records of fraud prevention for programmatic media buying, including CTV and display.

Key Points: 
  • Through the Pixalate partnership, Stirista has been able to take an aggressive, proactive approach to ad transparency achieving high records of fraud prevention for programmatic media buying, including CTV and display.
  • By partnering with Pixalate, Stirista can offer its clients a reliable Invalid Traffic (IVT) detection and bot filtration system to ensure impressions are legitimate.
  • Pixalate holds Media Rating Council (MRC) accreditation for the detection and filtration of IVT across CTV, mobile app, mobile web, and desktop.
  • "We look forward to continuing the partnership with Pixalate as they introduce new capabilities into their platform."

INTEGRAL AD SCIENCE EARNS MRC ACCREDITATION FOR INTEGRATED THIRD PARTY CALCULATION AND REPORTING OF YOUTUBE VIDEO VIEWABILITY

Retrieved on: 
Thursday, March 21, 2024
ADH, Trust, Accreditation, Google Ads, MRC, Mobile web, Media Rating Council, Integral Ad Science, IAS, Advertising

The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.

Key Points: 
  • The full scope of the accreditation covers IAS's third party calculation and reporting of Google ADH-MP measurement data from the Google Ads, Display & Video 360, and YouTube Reserve services.
  • Calculation and reporting is with respect to Google YouTube Video Impressions, Viewable Video Impressions and related Viewability metrics across Desktop, Mobile Web, and Mobile In-App environments.
  • Advertising formats are inclusive of Google's YouTube skippable in-stream ads, non-skippable in-stream ads, standard in-stream, YouTube in-stream select, and bumper ads.
  • "We congratulate IAS for achieving accreditation for their third-party calculation and reporting of YouTube video impression delivery and viewability based on audited ADH data," said George Ivie, CEO and Executive Director, MRC.

Lacuna Partners with Pixalate to Improve Traffic Quality and Combat Ad Fraud in APAC and Globally

Retrieved on: 
Thursday, March 21, 2024
Partnership, Filtration, Accreditation, MRC, Media Rating Council, Ecosystem, Privacy, CTV, Advertising, IVT

Lacuna utilizes Pixalate's invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking, combined with Lacuna's self-developed invalid traffic (IVT) prevention mechanism, to filter high-risk fraudulent traffic in real-time.

Key Points: 
  • Lacuna utilizes Pixalate's invalid traffic (IVT) detection and prevention solutions, including high-risk device blocking, combined with Lacuna's self-developed invalid traffic (IVT) prevention mechanism, to filter high-risk fraudulent traffic in real-time.
  • At the same time, Lacuna also conducts a secondary review of the authenticity of the traffic through the post-bid service provided by Pixalate Analytics.
  • "We are excited to partner with Pixalate to provide our global partners with high-quality, fraud-free advertising traffic," said Charles Han, founder and CEO of Lacuna.
  • Looking forward, Lacuna and Pixalate are excited to further explore and innovate in the realms of ad fraud prevention and traffic quality improvement.

Instacart Earns Media Rating Council Accreditation

Retrieved on: 
Tuesday, March 19, 2024
Organization, Instacart, Accreditation, News, MRC, Media Rating Council, CPG, DV, Advertising, Love, Integral Ad Science, IAS, Executive director, Metric, IVT

SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC). As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video. Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.

Key Points: 
  • New MRC Accreditation for Instacart Ads Impression, Click, and Viewability Metrics Gives Brands Trusted Metrics for Retail Media
    SAN FRANCISCO, March 19, 2024 /PRNewswire/ -- Instacart (Nasdaq: CART), the leading grocery technology company in North America, announced its first advertising accreditation from the Media Rating Council (MRC).
  • As of today, the MRC has granted Instacart accreditation for impression, click, and viewability metrics across the following advertising formats: Sponsored Product, Display, Shoppable Display, and Shoppable Video.
  • Instacart is one of the first grocery tech companies - and one of few retail media networks - to receive MRC accreditation.
  • Instacart's discovery ad products, like Shoppable Display and Shoppable Video ads, bring together rich media, storytelling and inspiration that drive conversion and results on Instacart.