NEXTGEN TV CUMULATIVE US HOUSEHOLD REACH SPIKES 22% IN 2023 AS MAJOR MARKETS TRANSITION
Since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18% year-over-year growth in U.S. household access and spiking 22% in 2023 boosted by the launch of six top 20 markets.
- Since the NEXTGEN TV rollout commenced in 2020, broadcasters have driven nearly 18% year-over-year growth in U.S. household access and spiking 22% in 2023 boosted by the launch of six top 20 markets.
- Broadcaster collaboration, technical expertise and visionary investment enabled NEXTGEN TV to reach 12 new markets in 2023 and deliver 83 free channels to viewers.
- NEXTGEN TV, a free OTA service, is the first major overhaul to the Advanced Television Systems Committee's standard for receiving over-the-air signals in 25 years.
- Now broadcasting in more than 70 markets, NEXTGEN TV makes possible:
Media and analysts interested in meeting with the NEXTGEN TV team at CES 2024 can contact [email protected] , or visit booth #19744, Central Hall, at the show.