AMC Selects TVision Performance Metrics Platform to Measure Audience Engagement and Maximize Advertiser Value
NEW YORK, Feb. 28, 2019 /PRNewswire-PRWeb/ --AMC Networks and TVision today announced that AMC Networks is leveraging TVision's Performance Metrics Platform to optimize its inventory for performance and help advertisers identify the best programming to capture engaged audiences, in order to maximize TV performance metrics.
- NEW YORK, Feb. 28, 2019 /PRNewswire-PRWeb/ --AMC Networks and TVision today announced that AMC Networks is leveraging TVision's Performance Metrics Platform to optimize its inventory for performance and help advertisers identify the best programming to capture engaged audiences, in order to maximize TV performance metrics.
- TVision's data provides a new and unique opportunity allowing clients to maximize their ad engagement within our schedule of top-performing shows."
- AMC Networks and other leading network organizations use the platform to drive the best client performance, and make the most of their inventory.
- With TVision's Performance Metrics Platform, AMC Networks:
Maximizes the Value of Its Best Performing Content - AMC Networks can price programming that scores well for TV performance metrics across key demographics based on its true value, instead of ratings alone.