Latino Victory Project's Vote Like a Madre Campaign Returns with $5 Million Mobilization Investment in the Southwest
Retrieved on:
Wednesday, September 14, 2022
WASHINGTON, Sept. 14, 2022 /PRNewswire/ -- Today, Latino Victory Project is launching its 2022 Vote Like a Madre campaign, a $5 million voter mobilization investment, featuring Latina artists, celebrities and influencers, including: Eva Longoria, America Ferrera, Lin-Manuel Miranda and his mother Dr. Luz Towns-Miranda, Jessica Alba, Rosario Dawson, Rosie Perez, Michaela Jaé Rodriguez, Ariana DeBose, Angélica María, Angélica Vale, Gloria Calderón Kellet, Chef Lorena Garcia, Carolina Sandoval, Danna Garcia, Cyn Santana among other Latina leaders.
Key Points:
- Climate change continues to be a top issue for Latino voters across the country.
- Led by Latino Victory Project, Vote Like A Madre aims to mobilize Latina voters, an influential voter demographic, to vote around the climate crisis issue, which is a top priority issue for Latinas and Latinos in 2022.
- "Latina moms are leaders in their families, the workforce and our communities, but they also exert tremendous power as voters.
- Just as Madre Tierra cares for us, madres and madre figures care for others, and are an essential part of materializing our vision.