AMC Networks Partners with On Addressability Distribution Partners – Charter, Comcast and Cox – to Pilot Addressable Capabilities on its Own Linear TV and VOD Inventory
Today, AMC Networks announced that it has partnered with three major distribution partners to enable addressable capabilities on its own linear and VOD television advertising.
- Today, AMC Networks announced that it has partnered with three major distribution partners to enable addressable capabilities on its own linear and VOD television advertising.
- Fortunately, AMC Networks is in a unique position to push this frontier and, with our partners at Charter, Comcast and Cox, we are already getting started.
- We launched the On Addressability initiative last year because as MVPDs, we are responsible for delivering ads into viewers households.
- Enabling addressable TV has to begin with the content distributors who lay the groundwork and set up the infrastructure, said Marcien Jenckes, President, Comcast Advertising.