Planet Fitness Flexes Its Marketing Muscle -- Names Publicis Groupe as New Agency of Record
Team Lift, a bespoke agency solution,was created specifically for Planet Fitness to support marketing strategy, centralized data and analytics, media planning and buying, creative, and brand partnerships.
- Team Lift, a bespoke agency solution,was created specifically for Planet Fitness to support marketing strategy, centralized data and analytics, media planning and buying, creative, and brand partnerships.
- "As an industry leader and a top U.S. advertising spender, we are thrilled to welcome Publicis Groupe into the Planet Fitness family as our new agency of record."
- "Publicis Groupe is thrilled to innovate alongside Planet Fitness to find new ways to connect with their broad and growing customer base."
- More than 95% of Planet Fitness stores are owned and operated by independent business men and women.