Unified Account Intelligence Empowers Enterprise-Class B2B Marketers
Recently cited as the leading ABM platform in Ovums ABM Market Radar Report , MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relevant topic and apply cutting edge machine learning and AI models to alert and action the appropriate stakeholders in real-time.
- Recently cited as the leading ABM platform in Ovums ABM Market Radar Report , MRP Prelytix 2.5 delivers a single customer view with unified online and offline account intelligence, allowing customers to ingest a variety of data sources, organize the intelligence by relevant topic and apply cutting edge machine learning and AI models to alert and action the appropriate stakeholders in real-time.
- These data assets and Artificial Intelligence then determine buyer topics of interest, readiness scoring, next best actions, triggered ABM orchestrations, and user configurable reporting dashboards.
- Kx technology, incorporating the kdb+ time-series database, is a leader in high-performance, in-memory computing, streaming analytics, and operational intelligence.
- The Group operates from 15 offices across Europe, North America, and Asia Pacific, including its headquarters in Newry, and employs more than 2,400 people worldwide.