64% of Shoppers Say Buying Frozen Foods Helps At The Register
HARRISBURG, Pa., March 5, 2024 /PRNewswire/ -- In celebration of National Frozen Food Month, the National Frozen & Refrigerated Foods Association [NFRA], the leading trade association representing all segments of the frozen and refrigerated foods industry, has released the results from its latest Atomik survey.
- March Frozen Food Month Highlights Healthy, Convenient and Affordable Meal Options
HARRISBURG, Pa., March 5, 2024 /PRNewswire/ -- In celebration of National Frozen Food Month, the National Frozen & Refrigerated Foods Association [NFRA], the leading trade association representing all segments of the frozen and refrigerated foods industry, has released the results from its latest Atomik survey. - Key findings highlighting the advantages of frozen food include:
Convenience and Inspiration: Nearly all respondents (99%) find inspiration for dinner in the frozen aisle, while an overwhelming 83% agree that frozen food makes meal planning easier. - Budget-Friendly Benefits: Almost two-thirds of adults (64%) say frozen foods help them combat rising grocery costs, making them a valuable tool for cost-conscious consumers.
- As part of National Frozen Food Month, NFRA has partnered with Jamie Gwen, Chef & TV personality, to share convenient, chef-inspired mealtime ideas utilizing frozen foods for busy families.