TGI Fridays™ Launches America's Longest Happy Hour With New Fridays Five Bar Menu
Retrieved on:
Wednesday, June 20, 2018
The launch of Fridays Five Menu is part of Fridays ongoing evolution strategy enhancing its menu as a whole, introducing in June new freshly-crafted pasta dishes and shareable appetizers, plus a completely redesigned menu which still includes the Fridays favorites America has come to love.
Key Points:
- The launch of Fridays Five Menu is part of Fridays ongoing evolution strategy enhancing its menu as a whole, introducing in June new freshly-crafted pasta dishes and shareable appetizers, plus a completely redesigned menu which still includes the Fridays favorites America has come to love.
- "Bars and restaurants can make Happy Hour confusing with inconsistent specials, and we don't think it should be one or two hours only.
- As the inventors of Happy Hour, we wanted to make Happy Hour just that fun, simple, and on your terms," said Stephanie Perdue, Fridays Chief Marketing Officer.
- "We have created a bar menu with great bar pairings, and as seasons change, so will we so Guests can count on Happy Hour anytime."