Fewer Consumers Celebrating Valentine’s Day but Those Who Do Are Spending More
Those who are participating are spending more than ever and that could be the result of the strong economy.
- Those who are participating are spending more than ever and that could be the result of the strong economy.
- With employment and income growing, consumers appear to be expanding the scope of who qualifies for a card or a box of candy.
- It is unclear why the number of consumers celebrating has trended downward over the past 12 years, but spending, while varying with the economy, has generally trended up.
- Of the $18.40 increase in average spending, only $4.26 comes from spending on spouses and significant others, which is expected to total $93.24.