Nielsen Readies Next-Gen Wearable Metering Technologies And Devices For National, Local And Audio Measurement
The PPM is currently used to underpin Audio, Local TV and National audience measurement.
- The PPM is currently used to underpin Audio, Local TV and National audience measurement.
- It is used to measure both in-home and out of home tuning for Audio and Local TV and out-of-home tuning for Nielsen's National TV estimates.
- The next-gen wearable PPM metering will serve as foundational support for Nielsen ONE, a cross-media solution that will deliver a single, deduplicated metric for total media consumption across TV, Digital and Audio.
- Audience is Everything to Nielsen and its clients, and Nielsen is committed to ensuring that every voice counts.