Crate & Barrel Launches Its First Virtual Store, an Immersive Re-Creation of Its New NYC Flagship, Powered by Obsess
NEW YORK, Nov. 16, 2023 /PRNewswire-PRWeb/ -- Crate & Barrel announced today that it has launched its first immersive virtual store in partnership with experiential e-commerce platform Obsess. The fully shoppable virtual environment takes the form of Crate & Barrel's new flagship in New York City's Flatiron neighborhood, which opens today at 881 Broadway, and features engaging animations and interactive personalization tools that let customers visualize their own sofa and living room set and build their own bouquet using the brand's selection of vases and botanicals.
- NEW YORK, Nov. 16, 2023 /PRNewswire-PRWeb/ -- Crate & Barrel announced today that it has launched its first immersive virtual store in partnership with experiential e-commerce platform Obsess .
- We're thrilled to partner with Crate & Barrel on this launch and give its online customers, and especially those not based in New York City, an immersive way to discover and shop for products offered in the brand's new flagship store.
- The virtual store is among the largest fully 3D-rendered spaces that Obsess has created to date, offering more than 450 products and eight interactive room environments, including separate dining, kitchen, living room, botanical shop and Crate & Kids areas.
- Every element and product in the environment is available for purchase, giving online customers a very sensory-rich, lifelike shopping experience."