IMG College

Learfield IMG College Launches Nationwide "With U" Campaign

Retrieved on: 
Wednesday, August 5, 2020
IMG College, IMG, NACDA Directors' Cup, Sports in the United States, Radio in the United States, Companies

DALLAS, Aug. 5, 2020 /PRNewswire/ -- In the midst of what is shaping up to be a landmark season in college athletics, Learfield IMG College launches "With U" a nationwide marketing campaign designed to unite and strengthen the connection between college sports fans and sponsors who share an affinity and passion for their schools.

Key Points: 
  • DALLAS, Aug. 5, 2020 /PRNewswire/ -- In the midst of what is shaping up to be a landmark season in college athletics, Learfield IMG College launches "With U" a nationwide marketing campaign designed to unite and strengthen the connection between college sports fans and sponsors who share an affinity and passion for their schools.
  • The campaign will activate with more than 170 schools nationwide, where Learfield IMG College is the athletics multimedia rightsholder.
  • Learfield IMG College is the leading media and technology services company in intercollegiate athletics.
  • Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.

Digital Seat Media and Learfield IMG College Form Relationship Focused on Fan Engagment

Retrieved on: 
Wednesday, January 29, 2020
IMG College, IMG, Companies, Business organizations, Entertainment

"More than ever before, sponsors are demanding data-driven and real-time ROI," said Cameron Fowler, founder and CEO, Digital Seat Media.

Key Points: 
  • "More than ever before, sponsors are demanding data-driven and real-time ROI," said Cameron Fowler, founder and CEO, Digital Seat Media.
  • We couldn't be more excited to partner with Learfield IMG College, the unquestionable leader in collegiate sports marketing and solutions."
  • The Digital Seat Media and Learfield IMG College relationship comes at an opportune time for universities and brands, as evidenced by a recent survey by Scrum Ventures.
  • When Digital Seat engages at schools where the athletic multimedia rights are represented by Learfield IMG College, there will be shared fan and brand opportunities across both platforms.

Learfield IMG College Appoints Cole Gahagan To President Of Content, Multimedia Sales & Enterprise Solutions

Retrieved on: 
Monday, December 9, 2019
IMG College, IMG, Omnichannel, Fanatics, NACDA Directors' Cup, Business, Companies, Economy

PLANO,Texas, Dec. 9,2019 /PRNewswire/ -- Learfield IMG College, a leading content and commerce solutions provider in collegiate athletics, today announced Cole Gahagan as President of Content, Revenue & Enterprise Solutions, effective January 6, 2020.

Key Points: 
  • PLANO,Texas, Dec. 9,2019 /PRNewswire/ -- Learfield IMG College, a leading content and commerce solutions provider in collegiate athletics, today announced Cole Gahagan as President of Content, Revenue & Enterprise Solutions, effective January 6, 2020.
  • Gahagan, currently Chief Commercial Officer for Fanatics, Inc., will report to Learfield IMG College President and CEO Greg Brown and will be part of a dynamic leadership team focused on innovation and creative solutions for the collegiate market.
  • Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform.The company's extensive content and commerce solutions create unique opportunities for fan engagement.
  • Since 2008, it has served as title sponsor for the acclaimed Learfield IMG College Directors' Cup, supporting athletic departments across all divisions.

University of Kentucky Partners With Gen.G to Build Community Through Games

Retrieved on: 
Monday, October 21, 2019
Regions of the United States, St. Joseph County, Indiana, INDIANA, University of Kentucky, eSports, IMG College, University of Notre Dame, Ivy League

The partnership will emphasize access to opportunities for all University of Kentucky students.

Key Points: 
  • The partnership will emphasize access to opportunities for all University of Kentucky students.
  • Professional Development: The university is committed to developing the leading university conference serving the gaming and esports ecosystems.
  • About the University of Kentucky:
    The University of Kentucky is increasingly the first choice for students, faculty and staff to pursue their passions and their professional goals.
  • JMI Sports works with an impressive list of signature partnerships including Clemson University, Harvard University, the University of Kentucky, the Ivy League, Rupp Arena, the University of Pennsylvania, the University of Pittsburgh, and joint-venture properties of the University of Georgia and Columbia University (with IMG College), as well as the University of Notre Dame (with Legends).

StorageMart Launches Five New Athletic and Charity Partnerships

Retrieved on: 
Wednesday, September 11, 2019
IMG College, Missouri Tigers, IMG, University of Missouri, Companies, Industries, Business organizations

COLUMBIA, Mo., Sept. 11, 2019 /PRNewswire/ --StorageMart announced today several new partnerships for the multi-national brand.

Key Points: 
  • COLUMBIA, Mo., Sept. 11, 2019 /PRNewswire/ --StorageMart announced today several new partnerships for the multi-national brand.
  • Effective the 2019 football season, they will be proud sponsors of Mizzou Athletics, Cyclone Athletics, Kansas Athletics, and Husker Athletics.
  • Fans can follow the total throughout the season on the StorageMart website or by following the #DefendTheFuture hashtag on social media.
  • The relationship between StorageMart and the four universities was secured by Learfield IMG College as multimedia rightsholder for the respective athletic departments.

TicketGuardian, Learfield IMG College Unveil Multi-Year, Multi-School Relationship

Retrieved on: 
Tuesday, March 19, 2019
IMG College, IMG, Companies, Entertainment, Business

Paciolan's portfolio includes more than 125 college athletic programs, and while a Learfield IMG College company, the two separate agreements provide TicketGuardian a robust entry into the collegiate sports marketing arena.

Key Points: 
  • Paciolan's portfolio includes more than 125 college athletic programs, and while a Learfield IMG College company, the two separate agreements provide TicketGuardian a robust entry into the collegiate sports marketing arena.
  • The TicketGuardian - Learfield IMG College affiliation was secured with consultation from CSM Sport & Entertainment.
  • "The innovative and convenient insurance solutions provided by TicketGuardian are a perfect match for Learfield IMG College as fans of the college brands they represent expect customer-first technologies and experiences."
  • Learfield IMG College unlocks the value of college sports for brands, fans and universities through the representation of collegiate institutions, conferences and arenas.

College Colors Day On August 31 Encourages Howard University Fans To Show Their Bison Pride

Retrieved on: 
Tuesday, August 28, 2018
Fiction, M. Bison, IMG College, ReVamp, Howard University

This year's College Colors Day, taking place Aug. 31, will spark all Howard University fans nationwide to unleash their colors by wearing Blue and Red to support the team.

Key Points: 
  • This year's College Colors Day, taking place Aug. 31, will spark all Howard University fans nationwide to unleash their colors by wearing Blue and Red to support the team.
  • "We want all Howard University students, alumni, faculty, staff, friends and fans to flood social media on College Colors Day to show the world how proud we are of our University," says President Wayne A. I. Frederick.
  • For many die-hard Bison fans, College Colors Day is also another good excuse to revamp their wardrobe with new paraphernalia.
  • College Colors Day was created by the University's licensing partner, IMG College Licensing (IMGCL), to present a unified spirit day for college fans and supporters.

Fourteenth Annual College Colors Day Encourages Fans To Unleash Their School Pride

Retrieved on: 
Tuesday, August 28, 2018
IMG College, Sports in the United States

This year's College Colors Day, taking place Aug. 31, will spark more than 195 million college fans nationwide to unleash their colors by wearing gear to support their favorite school.

Key Points: 
  • This year's College Colors Day, taking place Aug. 31, will spark more than 195 million college fans nationwide to unleash their colors by wearing gear to support their favorite school.
  • The annual holiday, created by IMG College Licensing (IMGCL), showcases the unmatched passion and pride fans have for colleges and universities across the country by encouraging them to rep their college colors and share photos and video on social media using the hashtag #CollegeColorsDay.
  • "That passion is on full display on College Colors Day, and we can't wait to see every fan 'unleash' their colors this year."
  • Whether going to work, school, or just spending time with friends, college fans are encouraged to share in the excitement of a new season by wearing their gear on College Colors Day.