Forsman & Bodenfors

Seneca launches second phase of recruitment campaign focusing on preparing now for a post-pandemic world

Retrieved on: 
Monday, September 28, 2020
First Nations in Ontario, Indigenous peoples of the Northeastern Woodlands, Forsman & Bodenfors, Indigenous peoples of North America, Seneca people, David Agnew, Recruitment, Indigenous peoples of the Americas, First Nations

The campaign calls on future students to carve out their futures right now in the words of the campaign, Now is Your Time.

Key Points: 
  • The campaign calls on future students to carve out their futures right now in the words of the campaign, Now is Your Time.
  • Our graduates always make a positive impact when they join the workforce, said Seneca President David Agnew.
  • This recruitment campaign shows how Seneca grads have to hit the ground running in their industries.
  • Seneca graduates and students also featured in the campaign include:
    The Challenge Accepted campaign was created by Senecas advertising agency of record, Forsman & Bodenfors.

STL wins award for branding video-Silver-Communication tools category-Société québécoise des professionnels en relations publiques

Retrieved on: 
Wednesday, December 4, 2019
Forsman & Bodenfors

The winning entry was the video developed to launch the public transit authority's new branding.

Key Points: 
  • The winning entry was the video developed to launch the public transit authority's new branding.
  • The award is the result of a team effort with Forsman & Bodenfors, the agency that created and produced the video.
  • While the STL's former branding was entirely illustration-based, the new branding platform focuses on photographs of transit users and employees to project a more human and representative face.
  • The urban soundtrack, shoulder-mounted camera, graphic animation, and above all, the narrative, perfectly encapsulate the STL vision in just 50 seconds.

New PSAs showcase heartwarming "firsts" for adopted teens and their families

Retrieved on: 
Thursday, October 25, 2018
Family, Foster care, Forsman & Bodenfors, Adoption

The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many "firsts" families experience when adopting a teen from foster care.

Key Points: 
  • The new PSAs, created pro bono by advertising agency Forsman & Bodenfors New York, highlight the importance of adopting teens from foster care and emphasize the many "firsts" families experience when adopting a teen from foster care.
  • Approximately one in five youth in the US foster care system waiting to be adopted are teens, and the number of teens in foster care continues to increase.
  • I am excited to see and proud to be a proponent of this greater focus on the need to adopt older teens from foster care.
  • At launch, AdoptUSKids will be supporting the campaign by hosting a Facebook Live event, featuring engaging discussions with adoptive parents and adopted teens.

Forsman & Bodenfors and KBS Merge to Create New Global Agency

Retrieved on: 
Tuesday, September 18, 2018
Forsman & Bodenfors, Forsman, MDC Partners

The agency will be led by a global board overseen by Global Executive Chairman Anna Qvennerstedt and Global CEO Guy Hayward.

Key Points: 
  • The agency will be led by a global board overseen by Global Executive Chairman Anna Qvennerstedt and Global CEO Guy Hayward.
  • Silla Levin and Mike Densmore will continue to lead Forsman & Bodenfors Sweden and New York, respectively.
  • "We're thrilled to join forces with KBS, bringing our unique way of working to an expanded global family," said Qvennerstedt.
  • In September of 2018, Sweden's Forsman & Bodenfors and U.S.-based agency Kirshenbaum Bond Senecal + Partners (KBS) joined forces to create a new global agency offering.