FENDER ENLISTS HAIM, DOMINIC FIKE AND MORE FOR 2023 PLAYER SERIES CAMPAIGN, HIGHLIGHTING BEST-SELLING ICONIC GUITARS AND BASSES, EMBRACING DIVERSITY IN MUSIC CREATION
HOLLYWOOD, Calif., May 16, 2023 /PRNewswire/ -- Fender Musical Instruments Corporation (FMIC) today announces the start of a new 2023 campaign for the acclaimed Player Series, a line of guitars and basses designed for the new generation of artists, players and creators. Since its inception in 2018, the Player Series has become Fender's best-selling series, having sold more than half a million units globally and showing nearly 30% consecutive year over year growth. Beyond that, the series has ignited a demographic shift within the industry and attracted a diverse, passionate, and inclusive new universe of guitar and bass players. It's a testament to the series' singular ability to transcend genre and aid in the creative exploration of artists such as Turnstile, Cherry Glazerr, Saya Gray, Japanese Breakfast, Beach Bunny, Soccer Mommy and White Reaper, and has appeared on stages and inspired music and culture worldwide.
- We hope the Player Series will continue sparking creative inspiration and inspire even more musicians to try out a Fender guitar or bass."
- The Player Series 2023 campaign is coming to life in a big way as one of Fender's most expansive rollouts to date.
- In addition, Fender is introducing two soon-to-be-classic Fender colorways to the Player Series lineup - Seafoam Green, an eye-catching blue-green, and Candy Apple Red, a rich, deep red.
- The Player Series sets the new benchmark for quality and performance, with features, including:
The Fender Player Series includes the following models all available in either a maple fingerboard, or pau ferro fingerboard: