Saudia Group New Brand Prioritizes Growth, Expansion and Localization
Ushering in a new era that drives aviation growth and innovation in alignment with Vision 2030
- As an aviation conglomerate, Saudia Group represents a dynamic and comprehensive ecosystem within the aviation industry that plays a key role in shaping Saudi Arabia's society and future.
- Saudia Technic, formerly known as Saudia Aerospace Engineering Industries (SAEI), Saudia Academy, formerly known as Prince Sultan Aviation Academy (PSAA), Saudia Real Estate, formerly known as Saudi Airlines Real Estate Development Company (SARED), Saudia Private, formerly known as Saudia Private Aviation (SPA), Saudia Cargo, and Catrion, formerly known as Saudi Airlines Catering (SACC), all underwent a re-branding transformation in line with Saudia Group's complete new brand strategy.
- The group also consists of Saudi Logistics Services (SAL), Saudi Ground Services Company (SGS), flyadeal, Saudia Medical Fakeeh, and Saudia Royal Fleet.
- His Excellency Ibrahim Al Omar, Director General of Saudia Group, said: "This is an exciting time in the Group's history.