Alcopops

Run (Don't Walk) To Pick Up The New, Refreshing Vizzy Hard Seltzer Watermelon Pack

Retrieved on: 
Monday, July 19, 2021
Food and drink, Alcopops, Energy drinks, Drinking culture, Four Loko, Watermelon, Drinks, Alcohol

You've never had a watermelon hard seltzer like this before!

Key Points: 
  • You've never had a watermelon hard seltzer like this before!
  • Not only does the new pack include antioxidant vitamin C but all four flavor combinations are made with REAL watermelon juice.
  • Just in time for National Watermelon Day on August 3, Vizzy went above and beyond to identify the flavors that hard seltzer drinkers are craving this summer and the unanimous response led to the four new, outrageously delicious watermelon combinations: Blueberry Watermelon, Kiwi Watermelon, Passionfruit Watermelon and Mango Watermelon.
  • "Vizzy continues to bring the most desired flavor profiles to our hard seltzer drinkers," said Vi Tran, marketing manager for Vizzy Hard Seltzer.

New Data Shows White Claw Losing On-Premise Market Share of Hard Seltzers

Retrieved on: 
Wednesday, June 23, 2021
Drinks, Alcopops, Carbonated water, White Claw Hard Seltzer, Alcoholic drinks, Hard seltzer, Soft drinks, Food and drink, Claw-free permutation, Claw

Backbar , which is used by over 10,000 businesses to streamline beverage operations, analyzed data on inventory market share for the hard seltzer segment.In 2020, White Claw products accounted for 60.4% of the hard seltzers in on-premise accounts.

Key Points: 
  • Backbar , which is used by over 10,000 businesses to streamline beverage operations, analyzed data on inventory market share for the hard seltzer segment.In 2020, White Claw products accounted for 60.4% of the hard seltzers in on-premise accounts.
  • Data from June 2021 shows White Claw's market share dropped to 45% of all hard seltzers.
  • White Claw Hard Seltzer products still dominate the on-premise sector, with White Claw Black Cherry (13.2%) and White Claw Mango (9.22%) making up the top two products in market share.
  • White Claw Natural Lime (3.46%), White Claw Raspberry (3.33%) and White Claw Ruby Grapefruit (3.33%) all fall within the top 10 products by share.

On the Heels of Significant Growth, C4® Energy Bolsters its Senior Beverage Leadership With the Appointment of Coca-Cola Alum, Kyle Thomas as EVP & GM of Beverage

Retrieved on: 
Thursday, June 3, 2021
Energy drinks, Drinks, Food and drink, Alcopops, Drinking culture, Four Loko

C4 Energy fans will now be able to purchase a variety of C4 Energy products across Kroger locations, including top selling flavors Frozen Bombsicle and Strawberry Watermelon.

Key Points: 
  • C4 Energy fans will now be able to purchase a variety of C4 Energy products across Kroger locations, including top selling flavors Frozen Bombsicle and Strawberry Watermelon.
  • In the first half of 2021, C4 Energy, the #1 Pre Workout in the world and fastest growing energy drink brand,1 willhave added 20,000 new doors for its beverage lineup.
  • To further build C4 Energy expansion in the U.S., Nutrabolt announces the appointment of its new Executive Vice President and General Manager of Beverage, Kyle Thomas, to lead sales & strategy efforts for C4 Energy .
  • I am looking forward to being part of the team," said Kyle Thomas, Executive Vice President and General Manager of Beverage of Nutrabolt.

Waterloo's Top-Selling Summer Berry is Back

Retrieved on: 
Wednesday, May 12, 2021
Retailers, Retailing, Alcopops, Drinking culture, Four Loko, Costco, Drinks

With a mixed berry salad at a Fourth of July celebration as the inspiration for its playful and nostalgic flavor profile, Summer Berry in its red, white and blue packaging is ready to join summer backyard fun and adventures nationwide.

Key Points: 
  • With a mixed berry salad at a Fourth of July celebration as the inspiration for its playful and nostalgic flavor profile, Summer Berry in its red, white and blue packaging is ready to join summer backyard fun and adventures nationwide.
  • A delightfully complex flavor profile, Summer Berry is a uniquely refreshing, flavorful and nostalgic experience.\n"We are thrilled to bring back Summer Berry by popular demand.
  • Summer Berry rejoins the Waterloo flavor family, which includes Watermelon, Pineapple and Strawberry (the top three flavors ranked as most associated with summer) and more all supporting healthy, active lifestyles for summer adventures near and far.\nAvailable for a limited time this summer, Waterloo\'s Summer Berry is rolling back onto shelves in 8- and 12-packs at Whole Foods, select Target, HEB, Central Market, Natural Grocers, select King Soopers, Amazon and in variety packs atselect Costco locations.
  • To help fans find Summer Berry or any Waterloo favorite - near them, Waterloo has launched a new Product Locator on its website.

Labatt Introduces: Michigan-Exclusive Black Cherry Seltzer Lemonade

Retrieved on: 
Tuesday, May 11, 2021
Albums, Alcoholic drinks, Alcopops, Drinks, Energy drinks, Drinking culture, Four Loko, Lemonade, White Claw Hard Seltzer

b'TRAVERSE CITY, Mich., May 11, 2021 /PRNewswire/ -- The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade.

Key Points: 
  • b'TRAVERSE CITY, Mich., May 11, 2021 /PRNewswire/ -- The cherry capitol of the world is getting its very own Black Cherry Seltzer Lemonade.
  • Brand-new Black Cherry Seltzer Lemonade is hitting shelves this week and features a familiar landmark from Lake Michigan.\nLabatt Blue Light Black Cherry Seltzer Lemonade packs will be available only in Michigan starting this week, and available for a limited time only.\n"As our second largest market in the US, Michigan is like a second home to Labatt.
  • "\nLabatt Blue Light Seltzer Lemonade Black Cherry balances the refreshment and drinkability of a hard seltzer with the tart flavor of lemonade and the sweet characteristics of ripe black cherries.
  • In each variety pack, Black Cherry is joined by three other Labatt Blue Light Seltzer Lemonade flavors: classic Lemonade, Raspberry and Peach.\nLabatt Blue Light Seltzer Lemonade builds on the success of Labatt Blue Light Seltzer, which launched in 2020 as the #4 fastest growing new seltzer brand in Upstate NY and Michigan with the highest repeat rate of any seltzer in Upstate NY.1\nNamed for its refreshing taste profile and unique brewing process, Labatt Blue Light Seltzer Lemonade brings a new chilled flavor experience to consumers.

Truly Packs A Punch With Latest Release: Punch Hard Seltzer

Retrieved on: 
Monday, May 3, 2021
Drinks, Alcoholic drinks, Food and drink, Alcopops, Energy drinks, Drinking culture, Four Loko, Punch, Hard seltzer, White Claw Hard Seltzer

b'BOSTON, May 3, 2021 /PRNewswire/ --Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet.\nAvailable nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry.

Key Points: 
  • b'BOSTON, May 3, 2021 /PRNewswire/ --Truly Hard Seltzer, a category leader known for innovation, announced today the launch of Truly Punch Hard Seltzer, a bold new variety pack that blends the familiarity of traditional punch with explosive fruit flavors for the juiciest, punchiest hard seltzer experience yet.\nAvailable nationwide starting May 10, Truly Punch Hard Seltzer features four new flavors: Tropical, Fruit, Citrus, and Berry.
  • And with such explosive flavor, drinkers will find it hard to believe that each style has only 1 gram of sugar, 100 calories and 5% ALC/VOL, just like the rest of the Truly lineup.\nTruly Punch follows on the heels of last year\'s number one entry into hard seltzer, Truly Lemonade, which is five times the size of the number two hard seltzer lemonade and currently this year\'s number one hard seltzer innovation, Truly Iced Tea Hard Seltzer with a 4.6 share in hard seltzer over the latest 13 weeks.
  • "After testing roughly 200 recipes with nearly 2,000 drinkers, Truly is proud to welcome the four new Truly Punch flavors into the fold.
  • Truly believes No One is Just One Flavor,, which is why it is available in 27 total flavors: 12 delicious original flavors, plus five flavors of Truly Lemonade, four flavors of Truly Iced Tea, four flavors of Truly Punch, and two flavors of Truly Extra.

Vizzy Is Dishing Out Lemonade Hard Seltzer For Your Crappy Car

Retrieved on: 
Monday, April 26, 2021
Drinks, Food and drink, Alcopops, Energy drinks, Fruit juice, Lemonade, Four Loko

Thankfully, Vizzy Hard Seltzer wants to upgrade your ride and your drink of choice in honor of their latest flavor drop, Vizzy Lemonade Hard Seltzer with antioxidant vitamin C.\nStarting today, Vizzy is giving away free** lemonade hard seltzer in exchange for a photo of your crappy lemon of a ride.

Key Points: 
  • Thankfully, Vizzy Hard Seltzer wants to upgrade your ride and your drink of choice in honor of their latest flavor drop, Vizzy Lemonade Hard Seltzer with antioxidant vitamin C.\nStarting today, Vizzy is giving away free** lemonade hard seltzer in exchange for a photo of your crappy lemon of a ride.
  • The ultimate, worst of the worst lemon will win $25K for a completely new car, plus a year\'s worth of Vizzy Lemonade Hard Seltzer the first and only lemonade hard seltzer with antioxidant vitamin C.\n"Hard seltzer lemonades are the \'it\' drink this spring, and Vizzy Lemonade takes it to the next level with antioxidant vitamin C and fun lemonade dual-flavor mash-ups," said Elizabeth Hitch, marketing director for Vizzy Hard Seltzer.
  • So we figured, why not upgrade your lemonade hard seltzer and your lemon of a ride all at once?
  • Visit vizzyhardseltzer.com/lemonsforlemonade for more information.\nThe gluten-free line is sold in a 12-pack variety pack featuring four flavors: Strawberry Lemonade, Peach Lemonade, Watermelon Lemonade and Raspberry Lemonade, as well as a 24 OZ single (Raspberry Lemonade flavor only).

Global Alcoholic Beverages Market Is Expected To Reach $1.68 Trillion By 2025

Retrieved on: 
Thursday, April 22, 2021
Alcoholic drinks, Alcopops, Drinks, Drinking culture, Four Loko, Types of beer, Low-alcohol beer

b'PALM BEACH, Fla., April 22, 2021 /PRNewswire/ -- The global alcoholic beverages market is projected to see substantial growth for years to come.

Key Points: 
  • b'PALM BEACH, Fla., April 22, 2021 /PRNewswire/ -- The global alcoholic beverages market is projected to see substantial growth for years to come.
  • Most cultures across the globe have traditionally consumed various types of alcoholic beverages; however, local specialty alcoholic beverages account for the majority share.
  • A report from Data Bridge Market Research said that the introduction of healthy breweries and spirits is expected to provide the best opportunities for alcoholic beverages market players in the forecast period of 2020- 2027.Another report from Allied Market Research added that the global alcoholic beverages market is expected to reach $1,684 billion by 2025, registering a CAGR of 2.0% through 2025.The Allied report added: "The growth of the global alcoholic beverages market is driven by increase in global youngadult demographic, surge in disposable income, and rise in consumer demand for premium/super premium products.
  • However, high cost of premium/super premium products and escalation of nonalcoholic beverages market, owing to increase in health concerns are expected to restrict the market growth in the near future.

Global Alcoholic Beverages Market Is Expected To Reach $1.68 Trillion By 2025

Retrieved on: 
Thursday, April 22, 2021
Alcoholic drinks, Alcopops, Drinks, Drinking culture, Four Loko, Types of beer, Low-alcohol beer

b'PALM BEACH, Fla., April 22, 2021 /PRNewswire/ -- The global alcoholic beverages market is projected to see substantial growth for years to come.

Key Points: 
  • b'PALM BEACH, Fla., April 22, 2021 /PRNewswire/ -- The global alcoholic beverages market is projected to see substantial growth for years to come.
  • Most cultures across the globe have traditionally consumed various types of alcoholic beverages; however, local specialty alcoholic beverages account for the majority share.
  • A report from Data Bridge Market Research said that the introduction of healthy breweries and spirits is expected to provide the best opportunities for alcoholic beverages market players in the forecast period of 2020- 2027.Another report from Allied Market Research added that the global alcoholic beverages market is expected to reach $1,684 billion by 2025, registering a CAGR of 2.0% through 2025.The Allied report added: "The growth of the global alcoholic beverages market is driven by increase in global youngadult demographic, surge in disposable income, and rise in consumer demand for premium/super premium products.
  • However, high cost of premium/super premium products and escalation of nonalcoholic beverages market, owing to increase in health concerns are expected to restrict the market growth in the near future.

White Claw® Hard Seltzer Launches New Flavors and Higher-ABV White Claw® Hard Seltzer Surge

Retrieved on: 
Thursday, April 15, 2021
Drinks, Carbonated drinks, Food and drink, Liquids, Alcopops, Carbonated water, White Claw Hard Seltzer, Hard seltzer

b'CHICAGO, April 15, 2021 /PRNewswire/ --White Claw, the nation\'s leading hard seltzer brand, announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.

Key Points: 
  • b'CHICAGO, April 15, 2021 /PRNewswire/ --White Claw, the nation\'s leading hard seltzer brand, announced the launch of two new innovations just in time for summer: White Claw Hard Seltzer Variety Pack Flavor Collection No.3 with three new flavors and White Claw Hard Seltzer Surge, a stronger wave of refreshment with 8% alcohol.
  • In response, White Claw is releasing White Claw Hard Seltzer Variety Pack Flavor Collection No.
  • The latest variety pack includes three new flavors: Strawberry , Pineapple and Blackberry , alongside fan-favorite, Mango .\n"Our fans have an insatiable desire for new flavors from White Claw and that\'s exactly what we are delivering just in time for summer," said John Shea, Chief Marketing Officer, White Claw Hard Seltzer, US.\nAvailable nationwide, White Claw Hard Seltzer Variety Pack Flavor Collection No.
  • can, White ClawHard Seltzer Surge is perfect for consumers looking for a higher alcohol option and the delicious fruit flavor profiles they expect from White Claw.\n"We know some consumers are looking for a higher alcohol option from White Claw, and that\'s what White Claw Hard Seltzer Surge delivers," said Shea.\nWhite Claw Hard Seltzer Surge is available nationwide.