The European Consumer Organisation

Airlines are being hit by anti-greenwashing litigation – here's what makes them perfect targets

Retrieved on: 
Tuesday, October 3, 2023

While the industry has faced legal backlash in the past, the dramatic proliferation of these cases may spell disaster for major airlines.

Key Points: 
  • While the industry has faced legal backlash in the past, the dramatic proliferation of these cases may spell disaster for major airlines.
  • It’s not hard to see why the aviation industry has provoked the ire of climate activists.

Why greenwashing?

    • The rise in greenwashing litigation can in part be attributed to the relative ease with which cases can be brought.
    • It’s simply a lot easier to attack an airline’s advertising compared to other activities that might be targeted by strategic climate litigation.
    • It’s an effective form of climate action due to the power exerted by advertising on public perception and social norms.

Common litigation strategies

    • Interestingly, this case builds upon a ruling of the Dutch Advertisement Code Commission and indicates the “snowballing” trend inherent in anti-greenwashing litigation, wherein cases rely upon precedent set by previous authorities.
    • With this borne in mind, the recent 19-country complaint by the European Consumer Organisation could provide the strongest foundation to date for future litigation.
    • European companies should follow this case closely as American-style “class action” litigation will soon be made possible in the EU.

Does this litigation have teeth?

    • In reality, these early cases are merely scratching the surface of what’s possible.
    • Once these cases enter the public conversation, a growing understanding of consumer protection is bound to follow.
    • In many jurisdictions, such as my home country of Ireland, significant damages can be awarded against companies for misleading advertisement.
    • While anti-greenwashing litigation might not halt the growth of this industry altogether, it is no doubt an invaluable tool.

22nd Century Group (XXII) Acquires RX Pharmatech Ltd, Greatly Strengthening UK and EU Market Position

Retrieved on: 
Tuesday, January 24, 2023

BUFFALO, NY, Jan. 24, 2023 (GLOBE NEWSWIRE) -- 22nd Century Group, Inc. (Nasdaq: XXII), a leading biotechnology company dedicated to improving health with reduced nicotine tobacco, hemp/cannabis and hops advanced plant technologies, today announced the acquisition of privately held RX Pharmatech Ltd (RXP), a leading United Kingdom distributor of cannabinoids with 1,276 novel food applications with the U.K. Food Standards Agency (FSA). Terms of the agreement include an up-front payment of $650,000 in cash and stock and a three-year equity earn-out based on revenue milestones.

Key Points: 
  • Terms of the agreement include an up-front payment of $650,000 in cash and stock and a three-year equity earn-out based on revenue milestones.
  • This market dynamic will allow 22nd Century to open new opportunities to land highly accretive contracts with multinationals for quality CBD and hemp-derived consumer products dependent on the novel food licenses.
  • This threshold is also expected to be quickly adopted by the U.K. and the EU.
  • This regulatory action will enable multinational, well-recognized brands to enter the U.S., U.K. and EU nutraceutical, food and beverage market, greatly increasing CBD demand and requiring novel food licenses.

Highlights - Conference : training SMEs Consumer Law - EP pilot project - Committee on the Internal Market and Consumer Protection

Retrieved on: 
Monday, November 19, 2018

Of the 22 million companies operating in the EU today, 99.8% are small and medium-sized enterprises.

Key Points: 
  • Of the 22 million companies operating in the EU today, 99.8% are small and medium-sized enterprises.
  • Helping them to comply with the latest consumer legislation contributes to a more vibrant Single Market, both for consumers and businesses alike.
  • BEUC, EUROCHAMBRES, SMEunited, the European Parliament and the European Commission are jointly organising a conference to discuss how to best support SMEs and what the challenges and opportunities are in e-commerce.
  • The conference willl take place on 27 November 2018 at 14.00.