New Statesman enjoys digital subscription growth of 75% alongside a rapid rise in paid-for subscriptions as it pivots for future expansion
Retrieved on:
Wednesday, February 10, 2021
The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month.
Key Points:
- The New Statesman website has reached the highest level of audience growth since the introduction of a paywall in early 2018 and it now attracts around 2 million unique users a month.
- By the end of January this year, the New Statesman's paid circulation had reached 34,451.
- Print subscriptions rose 12% and the number of readers signed up to our New Statesman newsletters is now over 150,000.
- This rapid growth in digital readership and paid-for subscriptions shows that the strategy is working and it enabled us to remove network advertising from the website last year."