FDA Must Not Allow IQOS to Become the Next Juul Among Kids
Retrieved on:
Wednesday, May 1, 2019
The details of those restrictions and strict FDA enforcement will be critical to ensure IQOS doesn't catch on with kids and become the next Juul.
Key Points:
- The details of those restrictions and strict FDA enforcement will be critical to ensure IQOS doesn't catch on with kids and become the next Juul.
- The FDA cannot allow yet another tobacco product to addict kids on its watch.
- This marketing presents IQOS as a fun lifestyle product, using imagery and themes that will attract kids (see examples of IQOS marketing here and here ).
- The FDA must ensure that this product is not marketed to or used by kids and is marketed only to adult smokers.