Virtual engagement

Business Reporter: Three Ways Businesses Can Use Customer Feedback

Retrieved on: 
Wednesday, December 18, 2019
Marketing, Brand management, Business, Microeconomics, Services marketing, Customer experience, Product management, Customer review, Reputation marketing, Virtual engagement

In today's digital age, it has never been easier to give businesses feedback, as well as finding out what other people have said.

Key Points: 
  • In today's digital age, it has never been easier to give businesses feedback, as well as finding out what other people have said.
  • According to an article in Business Reporter, "Too many organisations still fail to use the free feedback their customers offer them online."
  • Reputation ensures businesses are able to optimise customer experience by making effective use of consumer reviews.
  • This includes the management of customer surveys, social media platforms, online reviews, and business listings.

Despite Recent Scandals, Facebook Influences People's Buying Decisions More Than 7 Other Social Media Platforms Combined

Retrieved on: 
Wednesday, August 7, 2019
Marketing, World Wide Web, Market economics), Online advertising, Social media, Social networks, Digital marketing, Advertising, Facebook, Targeted advertising, Social commerce, Virtual engagement

Some digital marketing experts attribute this to Facebook's status as the largest social network to date and its targeting algorithm.

Key Points: 
  • Some digital marketing experts attribute this to Facebook's status as the largest social network to date and its targeting algorithm.
  • Social media makes it easy for people and businesses to communicate and presents businesses with the opportunity to establish authentic connections with consumers.
  • As a result, 67% of people have made a purchase after seeing an advertisement on social media.
  • "The whole idea is not to use social media as a selling platform but to provide value to people."