STARRY® Teams Up with Rapper Lil Durk to Give HBCU Students a Shot at More Than $333,000 in Scholarships and Prizes
PURCHASE, N.Y., March 28, 2024 /PRNewswire/ -- Coming off a strong rookie year, STARRY®, a great-tasting soda bursting with lemon lime flavor that delivers the crisp, refreshing bite, is bringing a refreshing twist to basketball. The official soft drink of the NBA, WNBA, and NBA G League is teaming up with rapper and basketball fan Lil Durk to help fans unlock their on-the-court passion by bringing a different kind of basketball skills competition to college campuses with STARRY FIZZ FEST.
- The winner will get an all-expenses paid trip to Kia NBA Tip-Off later this year.
- And like a true star with an NIL deal, their name, image and likeness will be featured on promotional materials for STARRY FIZZ FEST 2.0.
- This initiative is about rewarding students for their grind on and off the court, showing love and supporting our people while chasing their dreams," said Lil Durk.
- For the stars off the court, STARRY is also partnering with the PepsiCo Foundation to unlock $80,000 in scholarships across the four universities.