Corporate Executives Cite Websites, Industry Relationships and News as Top 3 Marketing Tactics to Influence Perceptions about a Location's Business Climate
NEW YORK, Sept. 18, 2023 /PRNewswire/ -- A new survey of U.S. business executives and their location advisors concludes that websites, industry relationships with executives and publicity are the top marketing tactics that influence perceptions about a location's business climate during the site selection process, which includes company relocations, expansions or consolidations.
- More than 50% of the corporate executives surveyed will make a location decision, such as a relocation, expansion or consolidation, in the next two years.
- More than half of respondents said workforce statistics are the most useful feature of an EDO's website, followed by incentive information.
- Conducted by Development Counsellors International (DCI) every three years, the "Winning Strategies in Economic Development Marketing" survey has tracked trends in economic development.
- States with the Worst Business Climates: For the eighth consecutive year of this survey, California has the least favorable business climate.