Rally Cry and Twitch Collaborate to Introduce Advertiser Support to the North American Challenger League
LOS ANGELES, July 20, 2023 /PRNewswire/ -- Rally Cry, esports platform and tournament organizer, and Twitch, the interactive livestreaming service, have joined forces to elevate competitive esports with new opportunities for advertiser support in esports. As part of this collaboration, Rally Cry will collaborate with Twitch on sponsorship sales for the North American Challenger League (nicknamed "LCS Challengers"). LCS Challengers serves as the official path-to-pro league for League of Legends esports in North America. Through this historic partnership, Turo, the world's largest car sharing marketplace, has joined as presenting sponsor of the summer season.
- As part of this collaboration, Rally Cry will collaborate with Twitch on sponsorship sales for the North American Challenger League (nicknamed "LCS Challengers").
- LCS Challengers serves as the official path-to-pro league for League of Legends esports in North America.
- "We are thrilled to partner with Twitch, the home of livestreamed competitive gaming," said Adam Rosen, CEO of Rally Cry.
- The groundbreaking collaboration between Rally Cry and Twitch, together with Turo's presenting sponsorship of the summer season, sets the stage for an exhilarating future for the league.