2020 Consumer Trends Drive Performance of Relaunched Pier 1 Imports and Dressbarn E-Commerce Sites on Black Friday/Cyber Monday
Retrieved on:
Friday, December 4, 2020
"This was the inaugural Black Friday/Cyber Monday for Pier 1 and Dressbarn as Internet-first companies," noted Tai Lopez, Executive Chairman and Cofounder of REV.
Key Points:
- "This was the inaugural Black Friday/Cyber Monday for Pier 1 and Dressbarn as Internet-first companies," noted Tai Lopez, Executive Chairman and Cofounder of REV.
- The latterclassic black pants with built-in tummy controlare a Dressbarn favorite and are still going very strong, Van Dyke said.
- About 80 percent of purchases at both Dressbarn and Pier 1 occurred on mobile devices over the Black Friday/Cyber Monday period.
- Founded in 1962, the American home furnishings and accessories brand was acquired in 2020 by incubator Retail Ecommerce Ventures (REV).