Moorman

71% of senior business technology decision makers are disappointed with B2B marketing content

Retrieved on: 
Monday, September 25, 2023
Senior, Marketing, Perception, Trust, Moorman, Content, Information technology, Index

LONDON, Sept. 25, 2023 /PRNewswire/ -- Informa Tech, the leading provider of market insight and market access to the global business technology community, today launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.

Key Points: 
  • 71% of senior business tech decision-makers are disappointed with marketing content, says new Informa Tech survey.
  • The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the preferences of senior business technology decision makers, giving marketers essential insights into how to elevate trust with this key audience.
  • Although 85% of business technology decision makers believe that high quality thought leadership B2B content improves their perception of a brand, 71% are often or sometimes disappointed in the value of B2B gated content
    Spammers beware.
  • "It's really interesting to see how valuable content is to senior decision makers but how easily wrongly-timed, wrongly-targeted, or badly-executed content can undermine trust.

71% of senior business technology decision makers are disappointed with B2B marketing content

Retrieved on: 
Monday, September 25, 2023
Senior, Marketing, Perception, Trust, Moorman, Content, Index

LONDON, Sept. 25, 2023 /PRNewswire/ -- Informa Tech, the leading provider of market insight and market access to the global business technology community, today launched its first Trust in Marketing Index, measuring the state of the relationship between marketers and senior B2B technology buying decision-makers.

Key Points: 
  • The Index, which reveals an overall score of 61 on a scale of 1 to 100, uncovers the disparity between existing content marketing practices and the preferences of senior business technology decision makers, giving marketers essential insights into how to elevate trust with this key audience.
  • Although 85% of business technology decision makers believe that high quality thought leadership B2B content improves their perception of a brand, 71% are often or sometimes disappointed in the value of B2B gated content
    Spammers beware.
  • "It's really interesting to see how valuable content is to senior decision makers but how easily wrongly-timed, wrongly-targeted, or badly-executed content can undermine trust.
  • Moorman will present the findings to a global audience of content marketers at Content Marketing World on Wednesday 27th September in Washington DC, USA.

Americas Cardroom Welcomes Chris Moorman and Katie Lindsay as Newest Team Pros

Retrieved on: 
Tuesday, November 2, 2021
SAN, Table, Punter, Industry, Name, ACR, History, YouTube, Moorman, Lindsay, Team Pro Circuit, World Series of Poker Circuit, Environment, WSOP, Americas, Online gambling

Now, they're doing it off the felt as well by becoming the first online poker site to sign a husband & wife duo (Chris Moorman and Katie Lindsay) as Team Pros.

Key Points: 
  • Now, they're doing it off the felt as well by becoming the first online poker site to sign a husband & wife duo (Chris Moorman and Katie Lindsay) as Team Pros.
  • "I'm passionate about representing Americas Cardroom because they offer players well-structured, large prize pool tournaments at an affordable price point," stated Moorman.
  • Americas Cardroom has one of the most diverse and inclusive groups of Team Pros in poker.
  • For more info on Moorman, Lindsay and the other Team Pros, visit AmericasCardroom.eu.

NSSA Names Studies Center in Honor of General Thomas Moorman (USAF)

Retrieved on: 
Thursday, March 18, 2021
Recipients of the Legion of Merit, Thomas S. Moorman Jr., Moorman, Orders, decorations, and medals of the United States, Military of the United States, Military personnel

ARLINGTON, Va., March 18, 2021 /PRNewswire/ -- The National Security Space Association (NSSA), a U.S. trade association devoted solely to the U.S. defense and intelligence space enterprise, has re-named its Studies and Analysis Center the "Moorman Center for Space Studies."

Key Points: 
  • ARLINGTON, Va., March 18, 2021 /PRNewswire/ -- The National Security Space Association (NSSA), a U.S. trade association devoted solely to the U.S. defense and intelligence space enterprise, has re-named its Studies and Analysis Center the "Moorman Center for Space Studies."
  • The Center honors the late General Thomas S. Moorman Jr., U.S. Air Force (USAF), who passed away in June 2020.
  • The Moorman Center for Space Studies will continue to focus on research and thought papers that address the many important challenges and issues facing the national security space community.
  • Chair of the Moorman Center for Space Studies Chris Williams stated, "Gen. Moorman was a giant in the national security space community.