Global Survey Finds 80% of Consumers Prefer Identity Verification Measures When Choosing Online Brands
Where more sensitive personal data is concerned, consumers indicated robust identity verification becomes even more important.
- Where more sensitive personal data is concerned, consumers indicated robust identity verification becomes even more important.
- Despite more consumers demanding digital identity solutions for verification when engaging with companies online, they arent confident that all businesses are doing everything they can to protect their online accounts.
- Only one-third (34%) of consumers believe that their bank has implemented more online identity verification checks since the pandemic to protect them against online fraud and identity theft.
- While digital identity solutions are recognized as important in preventing identity-related fraud, consumers have other concerns that these solutions could address.