Game-Changing Chiber™, First Mushroom Fiber To Be An Approved Ingredient For Whole Foods Market
Chiber™ is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products.
- Chiber™ is a natural fiber extracted from white button mushrooms that extends the shelf-life of food and beverage products.
- Whole Foods Market has established a rigorous Quality Standards program that evaluates every ingredient used in the products sold in their stores.
- During a process which saw Chinova Bioworks provide detailed safety, processing, and application data on Chiber™ Mushroom Extract to the Whole Foods Market review team, the ingredient was added on to the list as an acceptable ingredient.
- The overwhelmingly positive results speak for themselves, with the ingredient featured in five listings: Chiber, Mushroom Fiber, Mushroom Derived Fiber, White Button Mushroom Fiber, and White Button Mushroom Derived Fiber.