COMSCORE ADDS SOCIAL INCREMENTAL AUDIENCES TO ITS FLAGSHIP DIGITAL MEASUREMENT TOOL, FURTHER EXPANDING ITS CROSS-PLATFORM CAPABILITIES
NEW YORK, Oct. 26, 2023 /PRNewswire/ -- Comscore (NASDAQ: SCOR) a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its Media Metrix Multi-Platform suite which provides a deduplicated view of audiences across desktop, mobile, and social to enable publishers and brands to measure their comprehensive total digital population.
- By providing a complete view of digital audiences, Comscore's new Social Incremental enhancement enables agencies to achieve channel optimization and publishers to better position the complete reach of their properties for partners to transact on.
- "We take enormous pride in the scale of our highly engaged audiences on social media.
- Our Social Incremental methodology, which is inherently privacy-first, allows publishers with significant social presence to capture and monetize the full value of their deduplicated audiences across their entire footprint."
- Comscore's Digital Industry Rankings will now report on the traffic inclusive of Social for entities that have worked with Comscore to activate this complete measurement.