Fetch's Cutting-Edge Advertising Campaign Optimization Technology Validated with First Patent
MADISON, Wis., April 24, 2024 /PRNewswire/ -- Fetch, America's Rewards App, today announced that the company has secured a patent for its BrandChoice Tech, its digital advertising technology that uses artificial intelligence and machine learning to automate campaign testing and optimization. Drawing on Fetch's unparalleled, real-time view of consumer purchase history, this now-patented technology accelerates and expands the platform's advertising personalization, recommendation and campaign optimization capabilities.
- Drawing on Fetch's unparalleled, real-time view of consumer purchase history, this now-patented technology accelerates and expands the platform's advertising personalization, recommendation and campaign optimization capabilities.
- Fetch has secured a patent for its BrandChoice Tech – its AI and ML technology that optimizes advertising campaigns.
- And right now, it's harder than ever to make these connections," said Wes Schroll, CEO and Founder of Fetch.
- "There's enormous potential for applications of AI and ML in the advertising technology industry," said Wade Bruce, Chief Technology Officer at Fetch.