Stackla Report: Online Shoppers Want More Authentic Visuals Than Pre-Pandemic
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Wednesday, August 11, 2021
Technology, Other Retail, Marketing, Advertising, Communications, Retail, Data Management, Search Engine Marketing, Online Retail, People, E-commerce, Research report, AI, CEO, Gen, Instagram, Behavior, Consumer, Social media, Twitter, UGC, Clothing, Lush (company), Habit, Marketing, Nostos: The Return, Online shopping, Public relations
By generation, 86% of Gen Z and 81% of Millennial shoppers indicate theyre more likely to buy from eCommerce sites that display user-generated content (UGC) visuals.
Key Points:
- By generation, 86% of Gen Z and 81% of Millennial shoppers indicate theyre more likely to buy from eCommerce sites that display user-generated content (UGC) visuals.
- UGC) is the most authentic type of content
All generations of shoppers are telling brands theyre more likely to purchase products if they see authentic customer content on websites, said Damien Mahoney, CEO and Co-founder at Stackla. - The survey results tell us online shoppers are influenced by and expect to see visual content from real customers more than ever before.
- Stackla is the worlds smartest visual content marketing platform, helping modern marketers discover, manage and display the most authentic and influential visuals across all their marketing touchpoints.