2003 Toronto Blue Jays season

BioSteel Celebrates Toronto Blue Jays Sponsorship with Launch of New Limited-Edition Flavour

Retrieved on: 
Thursday, September 1, 2022

TORONTO, Sept. 1, 2022 /CNW/ - Today, BioSteel Sports Nutrition Inc. ("BioSteel") announced the release of Blue Cherry, a new limited-edition sports drink that celebrates the brand's partnership with the Toronto Blue Jays.

Key Points: 
  • TORONTO, Sept. 1, 2022 /CNW/ - Today, BioSteel Sports Nutrition Inc. ("BioSteel") announced the release of Blue Cherry, a new limited-edition sports drink that celebrates the brand's partnership with the Toronto Blue Jays.
  • As a sponsor of the Toronto Blue Jays for the 2022 season, BioSteel is the exclusive sports drink product in the Blue Jays home and away dugouts and bullpens, and fans have been enjoying celebratory BioSteel cooler dumps, affectionally known as #BioSteelBaths, all season.
  • "We're thrilled to have the Blue Jays as our first official professional baseball partner and to offer fans a limited-edition flavour that's the exact same product they see in the dugouts," said John Celenza, Co-Founder of BioSteel.
  • "We have seen our Blue Jays players benefitting from BioSteel sports drinks all season and are now excited to elevate our partnership with the debut of the limited-edition Blue Cherry flavour featuring our team logo," said Mark Ditmars, Vice President of Partnerships for the Toronto Blue Jays.

Viral Nation, Leading Influencer Marketing Firm, Launches Sports Marketing Division, Partnering with Collegiate Celebrity Athletes

Retrieved on: 
Thursday, September 2, 2021

TORONTO, Sept. 2, 2021 /PRNewswire/ --Viral Nation, the leader in Influencer Marketing, Technology and Talent Management, launches its new division, Viral Nation Sports.

Key Points: 
  • TORONTO, Sept. 2, 2021 /PRNewswire/ --Viral Nation, the leader in Influencer Marketing, Technology and Talent Management, launches its new division, Viral Nation Sports.
  • Viral Nation Group's history in talent and influencer relations provides a strategic advantage for young athletes eager to break into the new normal of monetizing influence.
  • Athletes now have access to expertise from the pioneering company in influencer marketing and influencer talent representation, Viral Nation."
  • The global leader in social and influencer marketing, Viral Nation develops captivating marketing for top B2B and B2C brands.