BioSteel Celebrates Toronto Blue Jays Sponsorship with Launch of New Limited-Edition Flavour
Retrieved on:
Thursday, September 1, 2022
TORONTO, Sept. 1, 2022 /CNW/ - Today, BioSteel Sports Nutrition Inc. ("BioSteel") announced the release of Blue Cherry, a new limited-edition sports drink that celebrates the brand's partnership with the Toronto Blue Jays.
Key Points:
- TORONTO, Sept. 1, 2022 /CNW/ - Today, BioSteel Sports Nutrition Inc. ("BioSteel") announced the release of Blue Cherry, a new limited-edition sports drink that celebrates the brand's partnership with the Toronto Blue Jays.
- As a sponsor of the Toronto Blue Jays for the 2022 season, BioSteel is the exclusive sports drink product in the Blue Jays home and away dugouts and bullpens, and fans have been enjoying celebratory BioSteel cooler dumps, affectionally known as #BioSteelBaths, all season.
- "We're thrilled to have the Blue Jays as our first official professional baseball partner and to offer fans a limited-edition flavour that's the exact same product they see in the dugouts," said John Celenza, Co-Founder of BioSteel.
- "We have seen our Blue Jays players benefitting from BioSteel sports drinks all season and are now excited to elevate our partnership with the debut of the limited-edition Blue Cherry flavour featuring our team logo," said Mark Ditmars, Vice President of Partnerships for the Toronto Blue Jays.