UK Athletics

How our female athletes feel forced to choose between a 'strong' or 'feminine' look

Retrieved on: 
Tuesday, August 29, 2023
Pressure, Male, Industry, Woman, BT, Research, Female, UK Athletics, Athlete, Body image, Man, Anomaly, Whyte Review, Eating, Overweight, Carbohydrate, Physical fitness, Mental health, Social media, Football, Entertainment, Nursing, Sport, Sports equipment, Dietary supplement, Tourism

However, many female athletes have spoken out about the pressures they feel in regards to their bodies and the way they look.

Key Points: 
  • However, many female athletes have spoken out about the pressures they feel in regards to their bodies and the way they look.
  • So it is crucial our athletes feel positive about their body image and mental health if they are to achieve their potential.
  • Professional young athletes make sacrifices for example forgoing family commitments and social life and enduring financial hardship, that alter their life course.

Double standards

    • My own research interviewing female athletes found they are hit by a double standard.
    • One of the participants, Sarah, said:
      For athletes, there are many pressures to be strong and fit, but also have that feminine look.
    • For athletes, there are many pressures to be strong and fit, but also have that feminine look.
    • The athletes in my study felt that these exacting standards led to intense pressure.

Pressure from all sides

    • It’s clear that she is one of the fittest and healthiest women and yet the media has to try and shame her in some way.
    • The researchers suggested that “carbohydrate fear” is made worse by pressure from social media and coaches.
    • Most people feel some degree of pressure about the way they look.
    • It is really important for people working in the sporting industry to ensure that the people they work with are protected from body image pressure, which could affect their results and abilities.

University of Kentucky Athletics Selects Affinaquest for Predictive Analytics, Data Management and CRM Solutions

Retrieved on: 
Thursday, June 30, 2022
Athlete, Women's basketball, Athletics, Wildcat, Student, Citrus Bowl, UK Athletics, College, Football, History, List of Southeastern Conference champions, Basketball, SSB, Communication, University, Predictive analytics, Data management, SEC, Central Intelligence, Solution, Conference, CRM, Education, Sport, Southeastern Conference

DENVER, June 30, 2022 /PRNewswire-PRWeb/ -- Affinaquest, the leading CRM, data management, and data analytics company specializing in collegiate athletics and higher education, announced today a multi-year agreement with the University of Kentucky Athletics (UK Athletics) for Predictive Analytics, an offering powered by industry-specific data models that help guide business development strategy and drive ticket sales and fundraising revenue; Central Intelligence, a Golden Record clean data management solution that provides a comprehensive data record of each fan; and Athletics CRM, a contact management system designed for collegiate athletics. UK Athletics joins multiple other Southeastern Conference institutions and the SEC League office as Affinaquest clients.

Key Points: 
  • Affinaquest signs University of Kentucky Athletics for data management solution Central Intelligence, Athletics CRM, and Predictive Analytics
    DENVER, June 30, 2022 /PRNewswire-PRWeb/ -- Affinaquest , the leading CRM, data management, and data analytics company specializing in collegiate athletics and higher education, announced today a multi-year agreement with the University of Kentucky Athletics (UK Athletics) for Predictive Analytics, an offering powered by industry-specific data models that help guide business development strategy and drive ticket sales and fundraising revenue; Central Intelligence , a Golden Record clean data management solution that provides a comprehensive data record of each fan; and Athletics CRM , a contact management system designed for collegiate athletics.
  • "When it comes to data management and analytics, Affinaquest is the clear leader in collegiate athletics, and we look forward to making big strides this season using these solutions."
  • Using this data and Athletics CRM, UK fans will receive timely offers and communication outreach matching their personal preferences.
  • Affinaquest, the leading CRM, data management, and data analytics company specializing in higher education advancement and collegiate athletics, enables purpose-driven organizations to succeed by fostering audience affinity.

Wrigley Media Group (WMG) Announces Groundbreaking Partnership with University of Kentucky

Retrieved on: 
Thursday, December 9, 2021
Breeders' Cup, Technology, Armory, Central Bank Center, University, Penn Relays, Faculty, CEO, Breeder, Wrigley, Forbes, Millrose Games, INSIGHT, LGBTQ, Diversity, Student, Patriot League, WMG, Fashion show, San Diego Padres, UK HealthCare, Patient, Industry, Organization, Life, UK Sports Network, University of Kentucky, Columbia University, Marketing, UK Athletics, Clemson University, Doug, Rupp Arena, Communication, Conference, Mountain West Conference, History of the San Diego Padres, Learfield IMG College, Southern Conference, Social media, University of Notre Dame, Research, CRO, Safety, Harvard University, Sport, Partnership, Ivy League, Florida State University College of Communication and Information, Time, Mid-American Conference, Atlantic Ocean, DePaul University, Video game

"We've enjoyed a wonderful working partnership with the University for many years, explains Misdee Wrigley Miller, CEO and Owner of Wrigley Media Group.

Key Points: 
  • "We've enjoyed a wonderful working partnership with the University for many years, explains Misdee Wrigley Miller, CEO and Owner of Wrigley Media Group.
  • "We are thrilled to bring this innovative, student-centric partnership to life with Wrigley Media Group," said UK Sports & Campus Marketing President, Kim Shelton.
  • Relative Justice, produced by Wrigley Media Group, is the first daytime syndicated show produced in Kentucky and generated from Wrigley Media Studios, a separate studio facility also located in Lexington.
  • JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield IMG College), and University of Notre Dame (with Legends).

"I welcome very much the idea of Aspire Fellows Meet Other Sports," said Arsene Wenger at Aspire Academy Global Summit

Retrieved on: 
Friday, December 3, 2021
Sport, French people, FIFA, Tokyo, Executive, Gold, Speech, Volleyball, Arsenal, International development, UK Athletics, Motivation, Arsenal F.C., Aspire Academy, Intelligence, Toy, Management, Sports equipment

DOHA, Qatar, Dec. 3, 2021 /PRNewswire/ -- Speaking at the virtual 7th Aspire Academy Global Summit 2021 on Thursday under the theme: 'Aspire Fellows Meet Other Sports', former Arsenal FC manager and current Chief of Global Development at FIFA, Arsene Wenger said that the role of a coach or manager is very crucial not just in football but in other sports as well.

Key Points: 
  • Here, the observation quality is very important for a coach," the Frenchman added.
  • A good mixture of intelligence and motivation is important to shape their careers," concluded Professor Wenger.
  • The summit was opened with a speech by Valter Di Salvo, Director of Football Performance & Science at Aspire Academy.
  • The goal of the summit was to delve into the training and coaching methodology in basketball, volleyball and athletics.

"I welcome very much the idea of Aspire Fellows Meet Other Sports," said Arsene Wenger at Aspire Academy Global Summit

Retrieved on: 
Friday, December 3, 2021
Sport, French people, FIFA, Tokyo, Executive, Gold, Speech, Volleyball, Arsenal, International development, UK Athletics, Motivation, Arsenal F.C., Aspire Academy, Intelligence, Toy, Management, Sports equipment

Here, the observation quality is very important for a coach," the Frenchman added.

Key Points: 
  • Here, the observation quality is very important for a coach," the Frenchman added.
  • A good mixture of intelligence and motivation is important to shape their careers," concluded Professor Wenger.
  • The summit was opened with a speech by Valter Di Salvo, Director of Football Performance & Science at Aspire Academy.
  • The goal of the summit was to delve into the training and coaching methodology in basketball, volleyball and athletics.

University of Kentucky Athletics Partners with Rubicon to Accelerate Sustainability Goals

Retrieved on: 
Tuesday, September 7, 2021

Lexington, Kentucky, Sept. 07, 2021 (GLOBE NEWSWIRE) -- Rubicon , an innovative leader in the global waste and recycling industry, and University of Kentucky Athletics today announced a new marketing and strategic partnership that will help the athletics department accelerate progress toward its sustainability goals .

Key Points: 
  • Lexington, Kentucky, Sept. 07, 2021 (GLOBE NEWSWIRE) -- Rubicon , an innovative leader in the global waste and recycling industry, and University of Kentucky Athletics today announced a new marketing and strategic partnership that will help the athletics department accelerate progress toward its sustainability goals .
  • UK Athletics is committed to operating a world-class program in all that we do, said UK Athletics Director Mitch Barnhart.
  • This partnership will be great for the University of Kentucky, great for Rubicon, and great for Kentucky.
  • It helps its partners find economic value in their waste streams and confidently execute on their sustainability goals.