American Girl® Debuts World by Us™ Doll and Book Line to Champion Equality and Promote Unity
Retrieved on:
Thursday, September 23, 2021
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View the full release here: https://www.businesswire.com/news/home/20210923005265/en/
Key Points:
- View the full release here: https://www.businesswire.com/news/home/20210923005265/en/
American Girl's new World by Us doll and book line, featuring contemporary characters Makena Williams, Maritza Ochoa, and Evette Peeters, elevates multicultural stories that reflect American girls today. - We created the new World by Us line to accelerate our progress in diversifying our characters and stories to better reflect what it means to be an American girl today.
- To bring the World by Us characters to life, American Girl engaged the following acclaimed writers:
Angela Cervantes author of Maritza: Lead with Your Heart. - The World by Us-inspired doll fashions will be on pre-sale during the event and available for purchase at American Girl retail stores starting March 2022.