Fran's Chocolates

Fairtrade America's Second Annual "Choose Fairtrade. Choose The World You Want." Campaign Raises Awareness Of Fairtrade's Positive Impacts on People and the Planet

Retrieved on: 
Friday, October 1, 2021
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The 'Choose Fairtrade. Choose the world you want.' campaign features murals in three major U.S. cities -- Austin, Minneapolis, and Tacoma, Wash. -- that connect stories of the people who produce the things we enjoy every day, such as cocoa, bananas, coffee and more, to the positive impacts of Fairtrade. Now in its second year, this campaign brought inspiring murals to Denver, Los Angeles and Nashville in 2020. Throughout October, consumers can participate in online giveaways and learn more about Fairtrade via educational resources at choosefairtrade.org. When shoppers see the Fairtrade America label on a product, it means farmers were fairly compensated and the ingredients were sourced in compliance with Fairtrade's rigorous gender equality, fair wage, climate change and child labor standards.

Key Points: 
  • Now in its second year, this campaign brought inspiring murals to Denver, Los Angeles and Nashville in 2020.
  • Throughout October, consumers can participate in online giveaways and learn more about Fairtrade via educational resources at choosefairtrade.org .
  • Choosing Fairtrade certified products actively supports initiatives that fight poverty, foster gender equality and more across the globe."
  • Local artist Mari Shibuya portrayed Carmen Mueses, a member of a Fairtrade certified cocoa cooperative, CONACADO, in the Dominican Republic.