Saks Strengthens Commitment to Men's Business Online and In-Stores
NEW YORK, Jan. 27, 2023 /PRNewswire/ -- Saks has unveiled a new men's shopping experience on the seventh floor of the iconic Saks Fifth Avenue New York flagship and expanded its menswear assortment online as part of the luxury retailer's ongoing commitment to its men's business. The 40,000-square-foot advanced designer and contemporary ready-to-wear department offers more than 70 brands – 23 of which are new to the store – and features shop-in-shops by key men's brands including CELINE, Dior Men, Gucci, Louis Vuitton, and more.
- "While we remain focused on expanding our online offering and creating an unparalleled assortment of men's fashion and accessories on Saks.com, our stores remain a crucial part of the Saks Fifth Avenue ecosystem.
- The new men's floor in New York reinforces the power of the in-store experience and exemplifies Saks' reputation as a fashion authority.
- Members of The Saks Man come from a wide range of industries including sports, entertainment, business, activism and more, with the group complementing Saks' existing women's brand ambassador program, Saks Social Club.
- Saks also offers access to exclusive virtual shopping experiences with men's designers and industry experts on its digital events events platform, Saks Live .