PubMatic and LiveRamp Post-Cookie Partnership Boosts Publisher eCPMs 101%
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Thursday, February 10, 2022
Data Management, Advertising, Communications, Technology, Software, Internet, Industry, LiveRamp, Identity, Solution, Cost, StatCounter, CPM, IDS, FloSports, Privacy, NYSE, Advertising, Trust, Workforce, ATS, Ecosystem, Partnership, Georg Friedrich Knapp, Risk management, Online shopping, Pubmatic, Firefox, Chrome, LiveRamp, PubMatic, LIVERAMP, PUBMATIC
Moreover, all of this can be done while enhancing individual privacy and the publishers control of their audiences and inventory.
Key Points:
- Moreover, all of this can be done while enhancing individual privacy and the publishers control of their audiences and inventory.
- Authenticated inventory simply performs better and is a huge incentive when were having conversations with our top advertisers.
- This underscores the need for solutions, such as those from LiveRamp and PubMatic, that set publishers up for success today and into the future.
- With a globally distributed workforce and no corporate headquarters, PubMatic operates 16 offices and eight data centers across North America, Europe and Asia Pacific.