WBNX

COMSCORE'S LOCAL MARKET MEASUREMENT SELECTED BY WBNX-TV AS ITS TELEVISION CURRENCY IN THE CLEVELAND MARKET

Retrieved on: 
Tuesday, May 16, 2023
Sound, SCOR, Comscore, Partnership, Motion, Pulse, WBNX-TV, Television, WBNX

RESTON, Va., May 16, 2023 /PRNewswire/ -- Comscore, Inc. (Nasdaq: SCOR) – a trusted partner for planning, transacting, and evaluating media — and WBNX-TV, an independent station focused on serving the Cleveland and Akron communities, today announced a new local market television measurement agreement that will see WBNX use Comscore's local TV currency as an additional source to sell and post advertising buys.

Key Points: 
  • "Comscore's local measurement provides WBNX and our advertisers the ability to see the true viewing behaviors from our community," said Lori Bruch, WBNX General Manager.
  • "We welcome WBNX to Comscore's growing local station roster and look forward to our partnership."
  • Comscore recently announced the expansion of its "Pulse" TV measurement solution, which provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. local media markets.
  • A leader in local TV measurement, Comscore measurement allows the media industry to perform in-flight optimization for all campaigns for brands, agencies and sell-side partners.

Gray Names New General Managers

Retrieved on: 
Tuesday, November 16, 2021
Honey, WFLA, WBKO, WOWT, CBS, WVLT, NBC, Acquisition, WMAZ, WBNX, Quincy Media, Bonten Media Group, WSAZ-TV, Leadership, WEEK, WSAZ, Army of the United States, MBA, DMA, WRAL, Television, GLOBE, General officer, Marketing, City, Grey, WOIO, Ball State University, KMTV, United, Region, Sale, Gray Television, Swirl (film), KWWL, Ball, Emmy Awards, PowerNation, University, News, Army, WQCW, General manager, WUAB, WVIR, Raycom Sports, ABC, NYSE, CW, Meredith Corporation, Accounting, WJRT, Private investigator

ATLANTA, Nov. 16, 2021 (GLOBE NEWSWIRE) -- Gray Television, Inc. (Gray) (NYSE: GTN) today named several new General Managers across its television station portfolio.

Key Points: 
  • ATLANTA, Nov. 16, 2021 (GLOBE NEWSWIRE) -- Gray Television, Inc. (Gray) (NYSE: GTN) today named several new General Managers across its television station portfolio.
  • Since 2018, Matt has served as General Manager of WSAZ (NBC) and WQCW (CW) in Charleston-Huntington, West Virginia, which he originally joined as general sales manager in 2013.
  • Earlier this year, Jim became the General Manager of WEEK (NBC/ABC) in Peoria, Illinois, following an 11-year tenure as the General Manager of KWWL (ABC) in Cedar Rapids, Iowa.
  • In Charlottesville, Virginia (DMA 178), Laura Serbon will become the General Manager/General Sales Manager of WVIR (NBC), where she currently holds the position as general sales manager.