Ram Truck Brand and Lucchese Launch New Premium Boot Collection Inspired by the 10th Anniversary Limited Longhorn Edition Truck
Retrieved on:
Thursday, December 2, 2021
Power's highest ranked brand in new vehicle quality, and Lucchese, the legendary Texas-based bootmaker, have collaborated on the launch of a premium, western-infused and handcrafted boot collection that is inspired by the unique, class-leading interior and the Luxury Truck of Texas that is the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.
Key Points:
- Power's highest ranked brand in new vehicle quality, and Lucchese, the legendary Texas-based bootmaker, have collaborated on the launch of a premium, western-infused and handcrafted boot collection that is inspired by the unique, class-leading interior and the Luxury Truck of Texas that is the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition.
- "We're excited to launch our design collaboration with premium boot maker Lucchese, showcasing again how the Ram Truck Brandtakes great pride in delivering a high level of quality and craftsmanship in every product delivered to customers,"saidMarissa Hunter, vice president of marketing North America.
- "This one-of-a-kind collection brings together these two high end brands, drawing inspiration from thepremium materials featured inside the Ram Limited Longhorn 10th Anniversary Edition."
- Carefully designed with the utmost attention to detail and built to the ultimate specifications of Ram truck customers, the handcrafted boot collection inspired by the iconic details of the 2021 Ram 1500 Limited Longhorn 10th Anniversary Edition includes five total Ram-branded boots with three styles for men and two styles for women:
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