Ultrafast Grocer Buyk Rolls Out Private Label, Signs Exclusive Partnership with Pat Lafrieda
Retrieved on:
Tuesday, January 18, 2022
The initial private label products were introduced in December 2021, while new private label products are being added on a weekly basis.
Key Points:
- The initial private label products were introduced in December 2021, while new private label products are being added on a weekly basis.
- The company aims for private label products to account for up to 40% of its product mix by the end of 2022.
- In addition to its private label line, Buyk has also secured an exclusive partnership with renowned national butcher Pat Lafrieda.
- James Walker, Chief Executive Officer at Buyk, commented: We are thrilled to be the first among US ultrafast grocers to launch private label goods.