Luisa Via Roma

Bonsai Enables Global Commerce with MyBestBrands Acquisition, Launches Inspiration Commerce Group

Retrieved on: 
Friday, April 12, 2024
Luisa Via Roma, ICG, Love, Software as a service, Acquisition, Commerce Insurance Group, Growth, Mytheresa, Online shopping

Since inception, Bonsai has been helping shoppers find and buy products at the point of inspiration.

Key Points: 
  • Since inception, Bonsai has been helping shoppers find and buy products at the point of inspiration.
  • The consolidation of Bonsai and MyBestBrands into Inspiration Commerce Group (ICG), marks a pivotal moment in the comparison shopping industry.
  • The acquisition sets the stage for an exciting roadmap under the Inspiration Commerce Group umbrella.
  • "With Bonsai's technology and MyBestBrand's market presence, Inspiration Commerce Group is uniquely positioned to consolidate and lead the comparison shopping market."

TRESemmé, America's #1 Hair Brand, Teams Up with Patricia Bonaldi, Designer of Brazilian Brand PatBO, to Introduce a Limited-Edition Collection of Hair Accessories at New York Fashion Week: The Shows

Retrieved on: 
Monday, February 14, 2022
Health, Creative director, Collection, Sunlight, Dow Jones, SRP, Saks Fifth Avenue, Commerce, Founder, Walmart, Luisa Via Roma, NYFW, Knorr, Personal care, Target, Magnum, Hair, Gold, Unilever, Twitter, Hellmann, TikTok, Harrods, Growth, Show, New York Fashion Week, Life, Heart, Fashion, Instagram, Facebook, Lipton, Swimsuit

ENGLEWOOD CLIFFS, N.J., Feb. 14, 2022 /PRNewswire/ -- America's #1 styling brand that is also used by professional stylists, TRESemmé, is partnering with Brazilian Ready-To-Wear and Swimwear brand PatBO, known for their signature hand-embroidery and bold prints, to launch a collection of limited-edition hair accessories designed to complement the effortless style of the woman on the go. The hair accessories will make their debut on the runway at the PatBO New York Fashion Week: The Shows Fall/Winter 2022 show on Saturday, February 12, and are inspired by TRESemmé's collection of One Step Stylers – a new line of hair styling products that offer five benefits in each bottle. When paired together, the styling products and hair accessories create effortless, elevated hairstyles in one simple step.

Key Points: 
  • When paired together, the styling products and hair accessories create effortless, elevated hairstyles in one simple step.
  • For over 70 years, TRESemmhas been dedicated to developing salon-quality hair care and styling products without the salon price.
  • The new One Step Stylers were designed in response to the need for more simplified, time-saving routines that still deliver essential hair benefits.
  • With the TRESemm One Step Stylers and TRESemm x PatBO limited-edition hair accessories, runway-ready hairstyles can be easily created no matter your hair type.