Brompton Bicycle Launches Reinvented Flagship Models, Signals Innovation Ahead
Retrieved on:
Wednesday, February 23, 2022
The rebranding of Brompton models replaces over 40 years of product naming by bike specification in favor of centering the bikes around individual user needs.
Key Points:
- The rebranding of Brompton models replaces over 40 years of product naming by bike specification in favor of centering the bikes around individual user needs.
- It is a fundamental change that allows consumers to more easily navigate the Brompton range to find their perfect bike.
- "Brompton aims to be the go-to urban bike brand in cities across North America by 2027," said Juliet Scott-Croxford, Brompton's President of North America.
- Brompton products are available to purchase and ship directly to your home at us.Brompton.com, or from over 1,500 accredited retailers worldwide and 15 flagship Brompton Junction stores.