Vlasic Pickles Launches Playful Pickleball Collaborations with Sprints and Tervis
CHICAGO, May 7, 2024 /PRNewswire/ -- Pickleball season is here and Vlasic® Pickles, a brand of Conagra Brands, Inc. (NYSE: CAG), is teaming up with Sprints®, the fun-loving performance accessories brand, and Tervis®, the iconic insulated tumbler brand, in a limited-edition collaboration that will make your pickleball game look as good as it tastes. The collection includes a range of pickleball equipment and accessories that will make you the envy of your playing partners.
- The collection includes a range of pickleball equipment and accessories that will make you the envy of your playing partners.
- "America's fastest growing sport – pickleball1 – and Vlasic Pickles are a natural pair," said Lucy Brady, President at Conagra Brands.
- "Sprints is excited to continue bringing pickleball players and lovers of pickles, fun athletic gear to use on and off the court," said Eric Rose, CEO at Sprints.
- For the second year in a row, Vlasic Pickles is the title sponsor of the Vlasic Classic™, an Association of Pickleball Players (APP) tour event.