TACO BELL CORP.


Associated tags: COVID-19, Taco Bell, Fast food

Locations: CA, CALIFORNIA

$10 MILLION DOLLARS, 1,000+ SCHOLARS AND A WHOLE LOT OF TACOS - THE TACO BELL FOUNDATION IS FUELING PATHWAYS TO HIGHER EDUCATION

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Thursday, April 25, 2024

IRVINE, Calif., April 25, 2024 /PRNewswire/ -- Today, the Taco Bell Foundation announced it is awarding $10 million in Live Más Scholarships, providing over 1,000 passion-driven students with resources to fuel their educational dreams. Of the $10 million, $7 million will go to Taco Bell fans nationwide and $3 million will go to Taco Bell restaurant team members. Scholarship award amounts range from $5,000 to $25,000 per recipient.

Key Points: 
  • IRVINE, Calif., April 25, 2024 /PRNewswire/ -- Today, the Taco Bell Foundation announced it is awarding $10 million in Live Más Scholarships, providing over 1,000 passion-driven students with resources to fuel their educational dreams.
  • Of the $10 million, $7 million will go to Taco Bell fans nationwide and $3 million will go to Taco Bell restaurant team members.
  • For the first time in the scholarship's history, Taco Bell will be celebrating this year's new $25,000 winners by providing a Taco Bell gift card to fuel up on tacos during the upcoming school year.
  • Team member scholarships are funded by donations from Taco Bell Corp. and Taco Bell Franchisees.

THE RETURN OF NACHO FRIES: TACO BELL® TEAMS UP WITH SECRET AARDVARK HOT SAUCE FOR A FLAVORFUL COMEBACK

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Thursday, April 18, 2024

IRVINE, Calif., April 18, 2024 /PRNewswire/ -- Taco Bell Nacho Fries make a triumphant, innovative return for the longest run ever with the launch of the Secret Aardvark Nacho Fries! Together, Taco Bell and Secret Aardvark, a pioneer in creating flavorful sauces inspired by all corners of the globe, blend serrano and habenero peppers with savory ranch to create the all-new Serrabanero  Ranch sauce. The Secret Aardvark Nacho Fries are available starting April 25th for $4.99. Fear not – the Nacho Fries fun will continue nearly all summer long!

Key Points: 
  • Taco Bell and Portland based hot sauce company, Secret Aardvark, unite to present Secret Aardvark Nacho Fries, kicking off the fan-favorite's return to menus for their longest run ever, starting April 25
    Fan-favorite Nacho Fries return for their longest run on national menus ever!
  • IRVINE, Calif., April 18, 2024 /PRNewswire/ -- Taco Bell Nacho Fries make a triumphant, innovative return for the longest run ever with the launch of the Secret Aardvark Nacho Fries!
  • In their 11th comeback to date, Taco Bell brings back fan-favorite Nacho Fries with unexpected flavor thanks to inspiration from Secret Aardvark's Serrabanero sauce.
  • While Secret Aardvark Nacho Fries are only here for a limited time, the Nacho Fries excitement continues nearly all summer long!

TACO BELL® AND WILDFANG BREAK FASHION BOUNDARIES WITH ALL-NEW COVERALL COLLAB FEATURING HAYLEY KIYOKO

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Tuesday, April 2, 2024

IRVINE, Calif., April 2, 2024 /PRNewswire/ -- Taco Bell and one of the leading inclusive and fearless fashion destinations, WILDFANG, two fan-fueled brands known for disrupting status quos alike, drop a limited-edition Taco Bell x WILDFANG Coverall. The novel design accentuates one of the most essential fashion hacks – pockets – all inspired by Taco Bell menu item shapes marrying practicality and style. Shop the drop exclusively on Wildfang.com. 

Key Points: 
  • Taco Bell and WILDFANG release the Taco Bell x WILDFANG Coverall available exclusively on Wildfang.com for $178 for $178 and available in inclusive sizing from XS to 3X, as well as Talls.
  • IRVINE, Calif., April 2, 2024 /PRNewswire/ -- Taco Bell and one of the leading inclusive and fearless fashion destinations, WILDFANG, two fan-fueled brands known for disrupting status quos alike, drop a limited-edition Taco Bell x WILDFANG Coverall.
  • "As a fan of WILDFANG and a lifelong lover of Taco Bell, partnering with them to model this coverall has been a dream collab.
  • Refusing to compromise fashion for utility, and vice versa, each Taco Bell x WILDFANG Coverall comes equipped with 20 pockets inspired by the shapes of iconic Taco Bell menu items.

TACO BELL® LAUNCHES NEW CANTINA CHICKEN MENU NATIONALLY TO SHAKE UP THE DAYTIME

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Thursday, March 14, 2024

IRVINE, Calif., March 14, 2024 /PRNewswire/ -- Taco Bell, the brand synonymous with late night, is tackling misconceptions that cheesy, crunchy, spicy cravings can only be satisfied late-night. Introducing the all-new, elevated Cantina Chicken Menu; including five new menu items: The Cantina Chicken Soft Taco, Cantina Chicken Crispy Taco, Cantina Chicken Burrito, Cantina Chicken Quesadilla, and Cantina Chicken Bowl. Select items of the Cantina Chicken Menu are now available* to Taco Bell Rewards members and the full menu will be available to all fans on March 21.

Key Points: 
  • Introducing the all-new, elevated Cantina Chicken Menu; including five new menu items: The Cantina Chicken Soft Taco, Cantina Chicken Crispy Taco, Cantina Chicken Burrito, Cantina Chicken Quesadilla, and Cantina Chicken Bowl.
  • Select items of the Cantina Chicken Menu are now available* to Taco Bell Rewards members and the full menu will be available to all fans on March 21.
  • The Cantina Chicken Menu delivers premium ingredients that will exceed fan expectations looking for more offerings during the day.
  • Cantina Chicken Burrito, $5.99** — A double portion of Cantina Chicken (compared to the Cantina Chicken Soft Taco) with iceberg lettuce, shredded purple cabbage, Avocado Ranch Sauce, Creamy Chipotle Sauce, cheddar cheese, pico de gallo and Avocado Verde Salsa.

TACO BELL® AND TAJÍN BLEND ICONIC FLAVORS IN LIMITED TIME MENU FEATURING BOLD TWISTS ON CULT CLASSICS

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Tuesday, February 27, 2024

IRVINE, Calif., Feb. 27, 2024 /PRNewswire/ -- The iconic flavors of Tajín are combining with Taco Bell classics in an all-new menu that is packed full of tangy and spicy flavor. First unveiled at Live Más LIVE, Taco Bell's innovation keynote earlier this month, the new menu will feature a Tajín Crunchy Taco, Tajín Twists and a Tajín Strawberry Freeze. This iconic partnership showcases how Tajín's signature blend of mild chili peppers, lime and sea salt seasoning effortlessly melds with classic Taco Bell menu items.

Key Points: 
  • First unveiled at Live Más LIVE, Taco Bell's innovation keynote earlier this month, the new menu will feature a Tajín Crunchy Taco, Tajín Twists and a Tajín Strawberry Freeze.
  • This iconic partnership showcases how Tajín's signature blend of mild chili peppers, lime and sea salt seasoning effortlessly melds with classic Taco Bell menu items.
  • "This collaboration is a celebration of bold flavors and innovative pairings that showcases how Tajín's iconic chili lime seasoning perfectly complements classic Taco Bell menu items.
  • Fans looking for the full Tajín experience can purchase the Tajín Combo for $6.99 which includes the Tajín Crunchy Taco, Tajín Twists and Tajín Strawberry Freeze.

TACO BELL® UNVEILS THE CHEESY CHICKEN CRISPANADA: A BOLD INNOVATION WITH MEXICAN-INSPIRED FLAVORS

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Wednesday, February 14, 2024

IRVINE, Calif., Feb. 14, 2024 /PRNewswire/ -- From the masterminds of the Taco Bell test kitchen comes the Cheesy Chicken Crispanada. The brand's take on the iconic empanada is set to hit menus nationwide for a limited time starting February 15, bringing with it a fusion of craveable flavors.

Key Points: 
  • The Cheesy Chicken Crispanada is a testament to Taco Bell's collaborative creativity, featuring up-leveled ingredients, unique new formats and unexpected flavors that modernize the menu while celebrating the Mexican-inspired roots that have long been at the heart of Taco Bell.
  • Taco Bell's Cheesy Chicken Crispanada, a twist on the classic empanada, underwent testing in Tennessee in early 2023, sparking excitement among fans and leading to its nationwide debut.
  • Announced at Taco Bell's inaugural Live Más LIVE event in Las Vegas, the Cheesy Chicken Crispanada kicks off a full year of innovation to come.
  • Available for $3.49, the Cheesy Chicken Crispanada will make its nationwide debut starting February 15, for a limited time.

TACO BELL PUTS ALL THEIR 2024 CARDS ON THE TABLE AT LIVE MÁS LIVE EVENT IN LAS VEGAS

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Saturday, February 10, 2024

IRVINE, Calif., Feb. 9, 2024 /PRNewswire/ -- Taco Bell took to the big stage during sports' biggest weekend to host Live Más LIVE. The livestreamed, fan-centric event hit the Las Vegas strip with a years' worth of product unveils, fan recognition, musical performances and celebrity appearances. The largest and most epic announcements from the main stage included the introduction of chef collaboration program TBX, the new Cantina Chicken Menu and an unimaginable lineup of food innovations and partnerships with brands such as Cheez-It®, MTN DEW®, and Tajín®.  

Key Points: 
  • IRVINE, Calif., Feb. 9, 2024 /PRNewswire/ -- Taco Bell took to the big stage during sports' biggest weekend to host Live Más LIVE.
  • The livestreamed, fan-centric event hit the Las Vegas strip with a years' worth of product unveils, fan recognition, musical performances and celebrity appearances.
  • "* Taco Bell will be tapping into three announced chefs' talents to infuse their unique culinary style on one of Taco Bell's most iconic menu items, the Crunchwrap Supreme.
  • While fans can always count on Taco Bell to satisfy their taste buds, the brand's strong ties to music were clear at Live Más LIVE.

TACO BELL PRESENTS H.WOOD HOMECOMING CELEBRATION IN LAS VEGAS FOR THE BIG GAME WEEKEND

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Friday, January 26, 2024

LAS VEGAS, Jan. 26, 2024 /PRNewswire/ -- The h.wood Group and Uncommon Entertainment today announce the return of h.wood Homecoming, kicking off the big game weekend in Las Vegas, NV. Taking place over two nights, this iconic celebration will fuse together the worlds of sports and entertainment once again to deliver the most sought-after destination during football's biggest moment of the season.

Key Points: 
  • Capturing the glittering essence and nostalgic charm of "Old School Las Vegas", the immersive space will transport guests back in time to a bygone era where infectious swank meets timeless allure.
  • Friday night will be presented by Taco Bell with support throughout the weekend from MTN DEW BAJA BLAST, GHOST® ENERGY,  Crown Royal - the official whisky partner of h.wood Homecoming - and NYX Professional Makeup.
  • Once again encouraging guests to Live Más during the biggest sports weekend of the year, Taco Bell will show up unlike ever before to provide its biggest and boldest experiences yet.
  • NYX, debuting its first big game commercial on Sunday, will feature their viral hit product Duck Plump High Pigment Gloss at the event.

TACO BELL FOUNDATION BRINGS BACK SOCIAL IMPACT CHALLENGE TO FUEL YOUNG PEOPLE'S BIG IDEAS

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Wednesday, January 17, 2024

IRVINE, Calif., Jan. 17, 2024 /PRNewswire/ -- Ambition Accelerator is back and spicier than ever! The Taco Bell Foundation's signature social entrepreneurship program is now open for its second year of applications, this time with more opportunities to drive positive change.

Key Points: 
  • Ambition Accelerator is a social impact program that offers young people the chance to access up to $25,000 in funding, mentorship and feedback on their initiatives, and the opportunity to network with other young innovators.
  • The Taco Bell Foundation's signature social entrepreneurship program is now open for its second year of applications, this time with more opportunities to drive positive change.
  • 's Unlocking Opportunity Initiative, the Taco Bell Foundation Ambition Accelerator invites young people to submit their venture ideas for the opportunity to grow their changemaking abilities, access funding and join a community of peers and mentors who are leaders in the social impact space.
  • "As an organization, we're passionate about connecting young people with the tools they need to chase their dreams," said Jennifer Bradbury, Executive Director of the Taco Bell Foundation.

TACO BELL ANNOUNCES LIVE MÁS LIVE EVENT; UNVEILS A YEAR'S WORTH OF INNOVATION & PRODUCT LAUNCHES

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Wednesday, January 10, 2024

IRVINE, Calif., Jan. 10, 2024 /PRNewswire/ -- Taco Bell is entering the new year by letting everyone in on its biggest plans for 2024, taking a page, and a stage, out of playbooks typically reserved for top tech and entertainment companies with epic announcements in innovation. Taco Bell has officially announced its Live Más LIVE event taking place in Las Vegas, Nevada on February 9. The event will unveil a year's worth of innovative products and iconic partnerships and include musical performances, celebrity appearances, fan recognition and the opportunity to hear first-hand from the masterminds behind the brand's biggest and boldest innovations of the year.

Key Points: 
  • Taco Bell has officially announced its Live Más LIVE event taking place in Las Vegas, Nevada on February 9.
  • "Live Más LIVE is about showing up in a way this brand has never shown up before.
  • While no stranger to live fan experiences that brand loyalists have taken part in with 2019's Taco Bell Hotel and 2022's Taco Bell Drag Brunch multi-city experience, there has never been a place for fans to interact with Taco Bell in-person and virtually like Live Más LIVE.
  • Taco Bell's Live Más LIVE will be streamed live from Las Vegas at livemaslive.com at 1 p.m. PST.