Momentum,
DNA,
Love,
Friends,
Element,
IPG,
Civilization,
Marketing,
VR,
AI,
Social media,
AAAA,
Family,
Perception,
Tourism The Connecting Consumers report by Momentum Worldwide found technology is seen as an enabler to connections, with 46% open to an AI or augmented-reality companion that offers advice and companionship.
Key Points:
- The Connecting Consumers report by Momentum Worldwide found technology is seen as an enabler to connections, with 46% open to an AI or augmented-reality companion that offers advice and companionship.
- This reflects a deeper implication: with the rise of AI, there's an increasing desire for genuine human interaction.
- 66% of people would prefer to remain single than resort to companionship with an AI, highlighting the irreplaceable value of human connection amongst technological advancements.
- Yet consumers identified how brands can help bridge the gap with making real connections.
Momentum,
Major League Soccer,
Partnership,
FC,
PR,
CF Montréal,
Montreal Impact,
Carat,
MLS,
IPG,
Vancouver Whitecaps FC,
Football,
Growth New York, NY, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Momentum Worldwide, a global sponsorship and experience marketing agency that is part of Interpublic Group (NYSE: IPG), has led strategic negotiations and secured an exclusive partnership on behalf of Chevrolet and Major League Soccer (MLS) in Canada.
Key Points:
- New York, NY, Jan. 22, 2024 (GLOBE NEWSWIRE) -- Momentum Worldwide, a global sponsorship and experience marketing agency that is part of Interpublic Group (NYSE: IPG), has led strategic negotiations and secured an exclusive partnership on behalf of Chevrolet and Major League Soccer (MLS) in Canada.
- With the agreement now signed, soccer fans can look forward to new initiatives and unique experiences from Chevrolet.
- "Chevrolet Canada is excited to partner with MLS, Vancouver Whitecaps, Toronto FC, and CF Montreal to support the highest level of soccer in Canada," said James Hodge, Brand Director of Chevrolet Canada.
- The announcement of the partnership between MLS in Canada and Chevrolet comes at a time of tremendous momentum, growth, and investment in the sport of soccer in North America.
Retrieved on:
Tuesday, October 10, 2023
Momentum,
NYSE,
Machine learning,
Intelligence,
IPG,
AI,
Coca-Cola,
Ecosystem,
CMOS,
Growth,
Marketing,
Walmart,
The Interpublic Group of Companies,
News,
Tourism,
Retail,
Sales New York, NY, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Interpublic Group ’s (NYSE: IPG) global experience agency Momentum Worldwide has secured three AI patents for the machine learning of experiences, making Momentum the first agency to do so in the experiential space.
Key Points:
- New York, NY, Oct. 10, 2023 (GLOBE NEWSWIRE) -- Interpublic Group ’s (NYSE: IPG) global experience agency Momentum Worldwide has secured three AI patents for the machine learning of experiences, making Momentum the first agency to do so in the experiential space.
- Building on its legacy of delivering best-in-class creative experiences, Momentum has now redefined the experiential category by infusing AI and machine learning into the management and activation of its experiences.
- Through the application of its AI patents ( MLIUI ), Momentum leverages their proprietary AI & Quantum system to create intelligent experiences that are responsive and measurable across the entire experience ecosystem—experiences from stadium to shelf—as part of its Total Brand Experience offering.
- It will revolutionize marketing.”
Elena Klau, Chief Strategy & Product Officer, Momentum Worldwide, added: “Having these capabilities means brands can finally connect the dots across experiences for the first time.
Retrieved on:
Wednesday, November 9, 2022
Momentum,
DRUM Agency,
Sport,
Atlantis Resorts,
Royal,
Atlantic Records,
Best Sports Movie ESPY Award,
Entertainment,
Restaurant,
Collaboration,
Creativity,
Collection,
Ethnic Business Awards,
Walmart,
Music,
Culture,
Partnership,
Coca-Cola,
ISO,
ISO 14001,
Multimedia,
SVP,
TRACE,
Technology,
Video game,
Creative industries NEW YORK, Nov. 9, 2022 /PRNewswire/ -- Global experiential advertising agency Momentum Worldwide has launched the Talent Collective, a center of excellence in the music, entertainment and gaming industries that combines over 25 years of experience working with renowned artists, celebrities, influencers, and global brands, such as Walmart and Coca-Cola.
Key Points:
- The Talent Collective launches with its first piece of work,a brokered partnership between Atlantic Records, global superstar Tisto, pop sensation Tate McRae and Dubai's newest ultra-luxury resort, Atlantis The Royal.
- Headed up by Glenn Minerley, SVP, Head of Music, Entertainment & Esports, The Talent Collective is focused on a strategic, unbiased approach to talent buying that enables brands to work with the right talent to best meet their creative and business objectives.
- Momentum has 25 plus years of experience at the intersection of talent, culture and brands, and wants to continue making groundbreaking work possible."
- The Talent Collective made this amazing experience possible through collaboration, and I can't thank Glenn and the team enough for being a key driver in managing this project."
Momentum,
Creativity,
Sport,
Research,
Adoption,
Marketing,
Friends,
TRACE,
DRUM Agency,
ISO 14001,
Individual,
Association,
Personality,
Friction,
Best Sports Movie ESPY Award,
Escapism,
Technology,
ISO,
4A,
EVP,
Learning,
American Association,
Advertising,
Family,
Swedish Business Awards,
American Association of Advertising Agencies,
Happiness,
Multimedia,
Social media,
Tourism,
Renewable energy,
Toy,
Metaverse NEW YORK, July 8, 2022 /PRNewswire/ -- Metaverse discussions about creating virtual worlds consume the plans of many fashion, automotive and retail brands. However, the human side of consumer activities in the metaverse have not been a significant part of the dialogue. A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that 80% of people feel more included in the metaverse than in real life. Consumers are now looking to the metaverse to fill three core aspects of life—inspiration, individuality and inclusion.
Key Points:
- A global study by Momentum Worldwide, metaverse partners to the American Association of Advertising Agencies (4As), found that80% of people feel more included in the metaverse than in real life.
- Exponential growth and adoption of marketing technologies led to the metaverse, but the impact these technologies have on people must be a key consideration for a brand's metaverse strategy.
- Global research has shown that:
Jason Alan Snyder, global chief technology officer, Momentum Worldwide,comments,"The metaverse is a combinatorial innovation of complex technologies.
- Now we are learning how people behave and feel in the metaverse as we remove the barriers to entry.
Momentum,
ISO,
Industry,
Global Sustainability Assessment System,
British Academy Television Award for Best Sport and Live Event,
Partnership,
Company,
Carbon,
Isla,
Multimedia,
Creativity,
Make Votes Matter,
The Interpublic Group of Companies,
Technology,
Environment,
Carbon footprint,
Sport,
Review,
CEO,
View,
Renewable energy,
TRACE NEW YORK, March 14, 2022 /PRNewswire/ -- Global experiential advertising agency Momentum Worldwide has formed the first global partnership with isla—the event industry's sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiences—as part of its increased sustainable action plan. The digital platform will help measure, reduce and report the business' carbon footprint.
Key Points:
- NEW YORK, March 14, 2022 /PRNewswire/ --Global experiential advertising agency Momentum Worldwide has formed the first global partnership with islathe event industry's sustainability body, to roll out TRACE, a real-time carbon impact tool for physical and virtual experiencesaspart of its increased sustainable action plan.
- The global partnership will see Momentum Worldwide partner with isla to deploy the digital tool beyond its current application in the UK.
- Every project (live, virtual and shopper) delivered by Momentum Worldwide around the globe will be tracked in TRACE.
- As part of Momentum Worldwide's move to sustainability, Global Sustainability Director Selina Donald oversees "Make It Matter," the agency's formalized plan for climate action.
NEW YORK, June 28, 2021 /PRNewswire/ -- Today, experiential advertising agency Momentum Worldwide announces the appointment of Ela Mesa, who joins the agency to lead diversity, equity and inclusion across North America as they further invest in DE&I.
Key Points:
- NEW YORK, June 28, 2021 /PRNewswire/ -- Today, experiential advertising agency Momentum Worldwide announces the appointment of Ela Mesa, who joins the agency to lead diversity, equity and inclusion across North America as they further invest in DE&I.
- In the newly created role as Diversity, Equity & Inclusion Director, Mesa will drive Momentum Worldwide's "Be One" value that underpins the initiatives and programs that support DE&I practices across North America for its employees.
- Donnalyn Smith, President, North Americaat Momentum Worldwidecomments: "Our DE&I strategy and initiatives are based on the pillars of connection, commitment and cultural competency.
- Ela Mesaadds, "Momentum Worldwide already has a strong DE&I strategy in place, giving me a fantastic foundation to further build on.
Robinson joined Momentum New York in 2018 as Executive Creative Director, and has demonstrated extraordinary leadership and outstanding creative work for clients such as American Express, General Motors, Verizon and Walmart.
Key Points:
- Robinson joined Momentum New York in 2018 as Executive Creative Director, and has demonstrated extraordinary leadership and outstanding creative work for clients such as American Express, General Motors, Verizon and Walmart.
- He's also played an integral role in the Creative leadership of the agency, as well as building out Momentum's Digital Experience Design practice (DXD).
- Donnalyn Smith, President, North Americaat Momentum Worldwide comments:
"James and David bring such a refreshing approach to creative vision, leadership and excellence.
- They continuously create outstanding and award-winning work for our clients, and there is no doubt they will make their mark on the creative teams across North America."
Retrieved on:
Thursday, January 16, 2020
Now in her tenth year at Momentum, Klau has elevated and reinvented the role of Research within the agency.
Key Points:
- Now in her tenth year at Momentum, Klau has elevated and reinvented the role of Research within the agency.
- "Elena has been pivotal in reinventing our strategy and research division, creating best-in-class tools and solutions for our business.
- Klau provides executive oversight for the agency's Strategy and Analytics practice, leading the charge across three key divisions across the companyresearch, measurement & analytics, and strategy.
- Since joining Momentum in 2011, Klau and her team have worked to cultivate strategic success by piloting growth and futureproofing through data, analytics and strategy.
The research takes a deep look into the behaviors of consumers and what they value in brands.
Key Points:
- The research takes a deep look into the behaviors of consumers and what they value in brands.
- In this year's report, consumers identified "inspiration and meaning" as the most sought-after quality in brands, a 200 percent increase from 2012 for this particular set of attributes.
- 76 percent of all consumers would rather spend their money on experiences than on material items.
- "In just a few short years we've seen an enormous shift in consumer sentiments towards brands and their involvement in live experiences.
