Associated tags: Human, MTV VMA, Hal, Collection, CMT, TIME, The New York Times Best Seller list, Platinum, Billboard, GLAAD Media Award, Music, CMT Music Awards, Halsey (singer), Cosmetics, LGBTQ, AMA, Mental health, Women's rights, MTV, Manic
Locations: CALIFORNIA
LOS ANGELES, Jan. 9, 2024 /PRNewswire-PRWeb/ -- about-face beauty, the multi-dimensional makeup brand by Ashley Frangipane (professionally known as Halsey), announces the launch of The Performer, a skin-first complexion collection. Debuting on the brand's website January 9th and select Ulta Beauty stores and ulta.com January 21st, The new foundation range brings inclusivity to the forefront, with 45 multi-faceted shades, made for all.
Retrieved on:
Tuesday, October 24, 2023
LOS ANGELES, Oct. 24, 2023 /PRNewswire-PRWeb/ -- about-face – the multi-dimensional color cosmetics brand founded by Halsey – introduces its latest drop, Smokesticks. With this launch, the brand elevates smokey eyes from a tough-to-execute to flawlessly-achievable. With six ready-to-smudge shade pairings, there are unlimited ways to achieve perfectly gradient eyes. Shades range from deep neutrals to vivid tones creating a multi-dimensional look.
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Manic LOS ANGELES, June 13, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, today announced its first and exclusive retail partnership with Ulta Beauty, the nation's largest beauty retailer.
Key Points:
- LOS ANGELES, June 13, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, today announced its first and exclusive retail partnership with Ulta Beauty, the nation's largest beauty retailer.
- As the preferred beauty destination for Gen Z,Ulta Beauty offers undeniable synergies for about-face, making the retail partnership a meaningful and strategic next phase for the brand.
- With vegan, cruelty-free and clean formulas, about-face also meets the needs and values of guests through Conscious Beauty at Ulta Beauty.
- "We are thrilled to welcome about-face to the Ulta Beauty family," said Maria Salcedo, senior vice president of merchandising, Ulta Beauty.
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Manic about-face drops award-winning Shadowsticks in 4 new, neutral-toned, pearly hues and the return of best-selling shades.
Key Points:
- about-face drops award-winning Shadowsticks in 4 new, neutral-toned, pearly hues and the return of best-selling shades.
- "As one of the OG about-face products, Shadowsticks will always be a staple in my makeup kit," Halsey says.
- "Whether on tour, or just on-the-go, this insanely-pigmented eyeshadow crayon is so easy to apply for simple lid cover, graphic lines and artistic looks.
- Halsey continues to speak up for important causes such as disenfranchised youth, women's rights, mental health and the LGBTQ community.
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Manic LOS ANGELES, May 24, 2022 /PRNewswire/ -- about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of new categories with their latest launch, the eye-f***ing collection, dropping May 24, 2022. The drop features the Line Artist Longwear Gel Eyeliner and Brow Artist Eyebrow Pencil for long-lasting, high-intensity color payoff that is vegan, cruelty-free and cleanly formulated (made without parabens and phthalates). The launch also features a limited-edition about-face x wildflower phone case to pair.
Key Points:
- Made with super-saturated pigments, these new products emphasize ultimate longwear for makeup artistry that lasts as long as you can.
- The about-face eye-f***ing collection embraces those longing stares of the after-dark hours.
- Its unique wax blend allows for easy glide to fill in brow hairs with intense pigment that is both waterproof and smudge-free.
- "The eye-f**king collection is all you need to pull the ultimate all-nighter", said Halsey, Chief Creative Officer and Head Makeup artist.
Retrieved on:
Wednesday, March 23, 2022
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Manic Existing about-face Formulas Are Reimagined With New Color-Focused Collection - Because beauty isn't about adjusting to fit the picture it's about telling your own story.
Key Points:
- Existing about-face Formulas Are Reimagined With New Color-Focused Collection - Because beauty isn't about adjusting to fit the picture it's about telling your own story.
- LOS ANGELES, March 23, 2022 about-face, the multi-dimensional color cosmetics brand founded by Ashley Frangipane, professionally known as Halsey, announces the release of a completely color-focused collection, Saturation Nation.
- about-face Launches Saturation Nation Collection On March 23, 2022 - New Color-Focused Collection With Existing Formulas
"I always feel the most free when I'm creating looks without any rules," says Halsey.
- I hope this collection of existing about-face products (in an insane range of new shades) inspires you to do the same."
Retrieved on:
Wednesday, February 2, 2022
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Manic An extension of two of the brand's signature collections, Fractal and Light Lock, Shine of the Times features exclusive shimmering formulas and a luxurious contoured brush for smooth application.
Key Points:
- An extension of two of the brand's signature collections, Fractal and Light Lock, Shine of the Times features exclusive shimmering formulas and a luxurious contoured brush for smooth application.
- In line with the brand's promise of transformation and personal self-expression through makeup for every face, the Shine of the Times is a breakthrough in both color and shine for every body.
- "The Shine of the Times campaign is all about illuminating and celebrating every part of the body you're in", said Halseyabout-face Founder, Head Makeup Artist, and Chief Creative Officer.
- "My hope for these formulas is that they will help about-face enthusiasts shine a light on their favorite parts of themselves, head to toe."
Retrieved on:
Thursday, November 4, 2021
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Cosmetics LOS ANGELES, Nov. 4, 2021 /PRNewswire/ --about-face, the high-performance, clean color brand by Ashley Frangipane [known professionally as Halsey] that celebrates multidimensionality and empowers self-expression, presents an ephemeral Holiday Collection.
Key Points:
- LOS ANGELES, Nov. 4, 2021 /PRNewswire/ --about-face, the high-performance, clean color brand by Ashley Frangipane [known professionally as Halsey] that celebrates multidimensionality and empowers self-expression, presents an ephemeral Holiday Collection.
- The two limited-edition dropsthe Holiday Blues Kit and Halsey's Favorites Kit deliver new exclusive product offerings and existing bestsellers, all at value pricing.
- The about-face holiday sets will be for sale exclusively on www.about-face.com
About about-face: Make-u(p) without rules.
- Her first book, I Would Leave Me If I Could: A Collection of Poetry, debuted on The New York Times Best Sellers list last November.
Retrieved on:
Thursday, September 9, 2021
Always 100% vegan and cruelty-free, Fractal by about-face drops on September 14, 2021.
Key Points:
- Always 100% vegan and cruelty-free, Fractal by about-face drops on September 14, 2021.
- Continuing the premise of transformation and personal self-expression through makeup for every face, Fractal is an evolution of intensity and depth in both pigment and shine.
- Highly reflective, each Fractal formula is a delicate balance of science and art, remaining uniformly consistent regardless of the product, applicator, or application style.
- "Delivering a beautiful, glittering look with confidence from unapologetically aggressive to subtle dusting, my Fractal collection allows anyone to invent their own futuristic vision."
This new collaboration with the beauty founder and GRAMMY Award-nominated singer/songwriter marks the third edition of the IPSY Glam Bag X program.
Key Points:
- This new collaboration with the beauty founder and GRAMMY Award-nominated singer/songwriter marks the third edition of the IPSY Glam Bag X program.
- "I am so excited to share my Glam Bag X collection," says Halsey.
- "Halsey is a beauty chameleon," says Emine ErSelcuk, SVP of Merchandising at IPSY.
- Halsey will executive produce and star in her first TV series, "The Players Table'' alongside Sydney Sweeney for HBO MAX.
